Bolivia: Sociedad Boliviana de Cemento (SOBOCE) has successfully completed and launched its new brand redesign. The Periódico La Patria newspaper has reported that the company’s new logo comprises two circles forming an S, a ‘harmonious image’ which also implies the infinity symbol. The colour palette is green, because of its association with sustainability.
SOBOCE chief executive officer, Francisco Shwortshik said "SOBOCE has accumulated almost a century of history, in which time it has contributed significantly to the construction of this country, from its monumental works to the homes in which families have invested their dreams. But it also represents the future, a future marked by innovation and sustainability, and we wanted all this to be reflected in our new corporate image.”