Philippines: Shera is investing US$36m to establish its first production hub in the Philippines. Announced by Thunnop Jumpasri, president and country head for Philippines and Malaysia, the move marks a significant expansion in response to the robust growth in the local construction sector.
The new facility, located in Pampanga, commenced initial operations in 2023 and is anticipated to be fully operational by October 2024. With an initial capacity of 100,000t/yr, expected to double in the coming years, the plant will create 150 jobs. After 15 years of supplying fibre cement boards from Thailand and achieving US$27m in Philippine sales last year, Shera aims for 10-15% growth in 2024.
Thunnop Jumpasri said "This will be our first plant outside of Thailand. We plan to export to other countries from the Philippines to Taiwan, Korea and some parts of China, but we prioritise the Philippines first for now."