Mexico: Grupo de Oro and LafargeHolcim Mexico have strengthened their strategic partnership with the launch of Holcim Fuerte branded cement in 2015. The development of the new product commenced in 2012 and has been tested in different projects prior to its commercialisation. The new cement is targeted for builders laying foundations and reinforcing walls and beams, according to Quadratin.
Grupo de Oro and LafargeHolcim launch Holcim Fuerte brand in Mexico
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