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JK Super Cement launches construction worker appreciation hash tag

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India: JK Super Cement has signalled its support for the work of builders with the hash tag “#YehPuccaHai,” meaning, “This is strength.” The hash tag has now gone viral, garnering 25.5m social media shares, while the accompanying video has had 1.5m internet views.

Last modified on 08 July 2020

URL: https://globalcement.com/news/item/11042-jk-super-cement-launches-construction-worker-appreciation-hash-tag

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