India: Dalmia Bharat subsidiary Dalmia Cement has awarded a contract to payment solutions specialist Paytm for digitisation of its payment processes. United News of India has reported that Paytm will enable customers to use Paytm Wallet, Unified Payments Interface (UPI) and other cashless means in purchasing Dalmia Cement’s products from over 30,000 dealers and retailers across 22 Indian states and union territories, according to the producer.

Head of marketing and executive director Pramesh Arya said, “Dalmia Cement's emphasis on being digital first has helped our dealers and retailers carry out their day-to-day business transactions easily. Paytm has always stood for ease of use and convenience in the world of digital payments. Through this partnership, we aim to help our dealer community accept contactless and secure payments using Paytm Wallet, UPI, debit or credit card and online banking.” He added, “The idea is to maintain social distancing, reduce cash handling and minimise the risk of coronavirus exposure. This partnership is yet another step in Dalmia Cement's pursuit to bring Future Today - our brand credo - to life.”