India: JSW Cement has hired US-based Yalochat to supply software for transactions with trade customers. It says it is among the first Indian cement companies to introduce conversational commerce services to this marketing segment. The software promises to increase the company’s ease of doing business by integrating customer service into transactions via the WhatsApp messaging platform. The producer says that this will help differentiate it as it transitions to 25Mt/yr of production capacity by 2023 from 14Mt/yr.
Managing director Parth Jindal said, "Digital technology is shaping the long-term sustainable growth strategy of all JSW Group businesses. We are in a unique position to deliver integrated home-building solutions to Indian consumers. Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall brand experience combined with efficient operations for well-synchronised and timely deliveries."