2012 in cement

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For the last Global Cement Weekly of 2012 we look at the big stories in the cement industry from over the last year. As usual we'll be posting this in our LinkedIn group. Given the scope we're bound to have missed some themes – for example we haven't mentioned the continued growth in Indonesia - so let us know your additions, comments and responses.

Bad news from Europe
With stories this week of layoffs at Italcementi and Oficemen confirming that Spanish cement consumption has fallen by a third in 2012, our first theme of the year has been the continued decline of the western European cement industry. Given that no western European countries even made the top 10 list of cement producing countries in 2011, readers might be forgiven for asking why this is news. The reason is because many of the multinational cement producers are still based in Europe. Although fears of financial meltdown following a Greek exit from the European Monetary Union have receded, Titan's crashing profits still present a stark warning.

Multinational debt reduction
This leads us to the next point: several of the global cement majors have been pursuing aggressive debt reduction schemes over the last year. Holcim's 'Leadership Journey' saw it announce cost-cutting measures designed to save Euro99m this week. This is part of an overall series of personnel changes to save at least Euro1.25bn by 2014. Lafarge has sold plants in the United States and the UK whilst cutting its debts. How much longer will these schemes go on for?

Recovery in the Americas
Across the Atlantic in the Americas the cement industry has been quietly growing in confidence in 2013. In the United States a forecast from the Portland Cement Association (PCA) expects a 7.5% rise in cement consumption in 2012. Brazil's Camargo Corrêa acquired the controlling stake in Portugal's Cimpor over the summer, with Votorantim picking up Cimpor's overseas assets as part of the deal. As a whole demand for cement in Brazil rose by 8.5% in the first eight months of 2012.

Yet hurdles still remain for the US industry. The US Fiscal Cliff now seems unlikely to wreck the recovering US economy but EPA regulations may still stall the US cement industry. The weakened maximum achievable control technology (MACT) standards for air toxics emissions were received at the White House Office of Management and Budget earlier in December 2012 for pre-publication review. If there are any surprises here US producers need only look at Australia for what might happen next, where carbon legislation may be crippling the industry.

Managing the African boom
After all the gloom above at least Africa's growth remains spectacular, particularly as east Africa continues to develop. Here the challenges have been more about fighting off the competition. On the east coast of the continent this has meant coping with cheap exports from Pakistan and Vietnam flooding the market, Currently poor infrastructure links are preventing the exports reaching much beyond the immediate coast. With Nigeria declaring itself 'self-sufficient' in cement in October 2012 and Dangote planning to shut a plant, infrastructure building and intra-continental exports seem set to rise massively. Fortunes will be made and lost in the business melee.

Mixed demand in the Middle East
Saudi Arabia's decision to lift its import ban in March 2012 indicate that the Middle East's biggest player demands significant amounts of cement. Yet across the border the United Arab Emirates is massively overproducing which in turn is wrecking the industry in Oman. Egypt remains riddled by industrial disputes that have reduced production by 50%. Iran continues to promote its growing production capacity but the international economic sanctions enforced upon the country can only lead to overcapacity.

Where next for India and China?
This leaves the world's biggest cement producing nations: India and China. India's promise remains immense yet so too does speculation regarding its growth. Indian capacity utilisation looks set to stick at 76% in 2012. UltraTech nearly doubled its profit in the second quarter of the 2012 fiscal year and many projects have been announced in recent months, yet India's power grid collapse over the summer is just one of many endemic problems facing the industry.

China remains the world's biggest producer of cement by a gargantuan margin but halfway through the year profits from Chinese cement producers took a nasty knock. Since then it's got worse. Chinese officials have spent the year stating publicly that their country is producing too much cement.

Whilst it's hard to tell what will happen next, China's state-owned approach to capitalism could allow positive change to the industry on a massive scale, from even more infrastructure spending to further tightening of environmental regulations. Or it could just carry on as before as the risk of a 'hard' economic landing looms. One consequence might be Vietnam-style overcapacity creating mass exports forced through by China's global political power. Nowhere would be safe!

Global Cement Weekly will return in 2013

Last modified on 19 December 2012

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