Zimbabwe: Lafarge Cement Zimbabwe has announced plans to invest US$200m within the next 10 years towards setting up a new cement manufacturing plant. Lafarge Managing Director Jonathan Shoniwa told local press at the company's launch event for Lafarge's 'Building Better Cities" branding campaign that Lafarge Zimbabwe would add 1Mt/yr of cement capacity to its current 0.45Mt/yr. He said the move would also increase its market share from its current level of 38%.
In 2013 Lafarge Zimbabwe is targeting a market share of 40% on account of its strong branding in the country and expects to continue to benefit from the continued growth in demand for cement. In 2012 local demand grew 10%. Growth of 5% is expected in 2013.
Like many other local manufacturing firms, cement producers are facing competition from imports. Recently, PG Industries indicated plans to import cement after seeing an opportunity in the market. "I think competition is always there and you can't shut it out completely," said Shoniwa. "You need to just play the game but we have a strong brand. Other players can import cement, but it takes time to build a brand. They can push volumes but it's not an overnight job to build a brand," Shoniwa said.
Shoniwa also took advantage of the Building Better Cities branding campaign to also announce plans for a multi-million US Dollar low-cost, high-density residential housing scheme. He said the cement producer would partner with banks, local authorities and other relevant players to see the project through.
"We are at the design stage. We are having discussions with possible partners and so far it's looking very positive," Shoniwa said, adding Lafarge's target was to bring the cost of constructing a standard high-density residential housing unit to US$10,000. When people talk of affordable housing, the thing that comes to mind is cheap. It does not necessarily have to be cheap in terms of quality so there is that innovation to say we should come up with new building materials that are
cost-effective."
Authorities are expected to provide land parcels while banks are expected to provide long-term and affordable funding for the scheme to enable beneficiaries to build houses at their own pace. Lafarge Zimbabwe is targeting a 29% increase in the top line in the current financial year after reporting revenue inflows of US$69.9m in the year to December 2012, an increase of 41% from 2011.
Shoniwa said that Lafarge Zimbabwe's full-year revenue is expected to rise to US$90m in 2013, with individual home builders expected to continue supporting the upward trend.