Chile/US: Cemento Melón has hired River Logic to implement its Integrated Business Planning (IBP) solution, a business analytics platform. The IBP solution is intended to aid the Chilean cement producer to dynamically integrate finance with the sales and operations planning process, optimising demand, supply, production, distribution and investment capital decisions. The implementation will be led by River Logic Chile, a partner company to US-firm River Logic.

"We are convinced that the IBP solution will enable us to accurately model the business, including the financial and operational complexities and through the application of prescriptive analytics will provide us with the superior decision-making ability required in modern management," said Antonio Lira, Strategy Lead at Cemento Melón. "

"Given the complexity of the cement market, low return on assets and strong price competition, we believe IBP's unique ability to supporting tactical and strategic planning processes will be a fundamental contributor to achieving a sustainable competitive advantage for Melon" said Raimundo Veloso, partner at River Logic Chile.