Pro Global Media - publishers of Global Cement Magazine and Global Gypsum Magazine - has had a viral hit with its 2015 April Fools' Day hoax.
In announcing a foray into a new sector - 'Global Cheese' - the hoax pushed the bounds of credibility and credulity. In launching an associated fully-functioning cheese-themed mobile-optimised responsive website - www.Global-Cheese.com (produced within 24 hours and created by web editor David Perilli), the hoax had real depth and led to further SEO triumphs. "Appearing at No. 1 in Google's news ranking (for 'Global cheese') is quite an accomplishment," said Robert McCaffrey, editorial director.
The list of cheeses on the news release - given below - spells out A-P-R-I-L - F-O-O-L as an acrostic, while the pictures of cheeses on the www.Global-Cheese.com web site also indicates the prank.
For the avoidance of doubt, Pro Global Media is not launching Global Cheese!
The original news story is as below. Enjoy!
UK: Pro Global Media Ltd, the publisher of Global Cement Magazine, Global Gypsum Magazine and organiser of the popular range of associated conferences, is proud to announce that it will shortly be launching into a new sector: Global Cheese.
While the synergies between the cheese and building materials sectors are not immediately apparent, Editorial Director Robert McCaffrey points out that the subject areas share more than they may appear to. "Some will say that cement and cheese have as much in common as chalk and cheese," says cheese-fan McCaffrey. "However, both sectors concern commodity products that have some differentiation between world regions and suppliers. Many of the equipment producers supply both the cement and cheese sectors and cheese can also be heated into a tasty fondue. Indeed, as an example of a synergistic cement-cheese crossover product, Ciment Fondu is a type of calcium-aluminate cement much favoured in France although, strictly, it does not contain any cheese."
"I was also keen to start working in this exciting area," adds Paul Brown, Commercial Director, "since cheese is a lot tastier than cement or gypsum, especially with a nice glass of red wine."
Visit www.Global-Cheese.com for more details.
Pembrokeshire Extra Mature Cheddar