Germany: bauma has launched the new bauma Charity Alliance, which is intended to highlight the fact that companies in the construction and construction machinery sector are actively engaged both in combating hunger and poverty and in promoting education and the environment in the Third World, in addition to their day-to-day business. The launch will be held at bauma 2016, held in Munich, Germany from 11 – 17 April 2016.

Internationally orientated companies have become increasingly involved in developing and emerging countries, however many companies are interested not just in pure profit maximisation and expansion, but are also actively involved worldwide in social projects of every description.

"Corporate societal and social commitment is no contradiction. On the contrary, long-term success requires both factors to go hand-in-hand. Many bauma exhibitors have long since taken this on board and are acting accordingly," said Klaus Dittrich, Chairman and CEO of Messe München GmbH.

Inspired by the Pilosio Building Peace Award, bauma has set up the bauma Charity Alliance to coincide with the forthcoming event. The intention is to create a strong network and presentation platform to draw attention to social commitment by companies within the construction machinery industry. The network intends to promote dialog between members on the implementation of social projects and to attract additional interested parties to become actively involved in the bauma Charity Alliance.

Applications are restricted to companies exhibiting at bauma 2016, who are carrying on projects in the fields of education, nutrition, health, social integration or the environment and which bring about a lasting improvement in the living conditions of people in need living in, or hailing from, crisis areas, emerging or developing countries. To date, Atlas Copco, AUMUND Fördertechnik, MAN, Pilosio, Terex Latin America, Wirtgen, Volvo Construction Equipment, Zeppelin Baumaschinen and ZF Friedrichshafen have notified their projects to the bauma Charity Alliance.