Mexico: Holcim Mexico has launched an updated version of Holcim Fuerte, a cement product aimed at the self-construction and housing sector. It is being advertised as providing better performance and savings of up to 30% per cubic meter placed. More than US$7m has been spent on developing the product including two years of laboratory studies and field trials. A national multi-channel advertising campaign in Mexico has been launched to raise awareness of the product.
Holcim Mexico launches updated version of Holcim Fuerte
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