UK: Hope Construction Materials has announced the launch of a new bagged cement product scheduled for later in 2016. The new product, called Professional Grade Cement, will be marketed in the south of England.
“Hope Works has been making cement for more than 80 years and has an outstanding reputation for consistent quality and service. We are delighted to be able to offer our product in our own branded bag to customers for the very first time,” said Hope’s Commercial Director for Cement, Gary Brennand.
The new product packaging will feature a large ram, paying homage to the company’s origin in Derbyshire, which is transparent to ensure the consistent colour of Hope cement is always clearly visible. All the bags will be plastic, weatherproof and packed to give end users confidence that they can store the bags outdoors.
Hope cement had previously been available in bags through a third party supplier. This launch marks the first time Hope cement will be on the company’s packaging. The new product follows an 18-month research and development process with consultation of merchants and professional builders.