Ghana: Ghacem has launched its first ever cement academy and a mobile app that is designed to equip block makers across the country and expand their knowledge regarding cement usage. According to the Commercial Director of Ghacem, Nana Philip Archer, the latest innovation by the company stemmed from three principles; Developing a premium brand, professionalism and the fostering of easy transactions among its stakeholders, especially customers.
“It is not just about producing quality blocks but we want to embark on an educational drive and that is the reason why we have launched the Ghacem Academy,” said Archer. “We are doing this just so we expand the knowledge boundaries of how to use Ghacem cement.”