Mexico: Holcim Mexico is launching two new brands for the local market. Holcim Prefacem is targeted for precast concrete elements and Holcim Supercem, a Composite Class 40 Portland Cement, is aimed at ready-mix concrete plants. Both products were developed by the company’s Centre for Building Technological Innovation (CiTec ) and are being produced at its Ramos Arizpe plant. Holcim Prefacem and Holcim Supercem will be first available near to the Ramos Arizpe plant in the states of Chihuahua, Nuevo Leon, San Luis Potosi, Durango, Zacatecas, Tamaulipas and Coahuila.
"Innovation makes a difference. With the support of Holcim Mexico and LafargeHolcim worldwide, we aim to cover the needs of specific market segments, with products that enhance our clients’ profitability”, said Marco Maccarelli, Corporate Sales Director Cement and Retail of Holcim Mexico.