India: ACC has appointed Ashish Prasad as its Chief Marketing Officer and Head of New Products & Services. Based in Mumbai, he will also be a member of the company's executive committee. Prasad will lead the brand building and marketing efforts for ACC's cement and concrete businesses. He will be responsible for growing the portfolio through the introduction of new products and solutions, as well as the design and implementation of new services to strengthen ACC's presence as a complete solution provider in the building materials space.
Prasad holds over 20 years of experience in brand management, sales, strategy and business development at companies including Pidilite Industries, Aditya Birla Group, Asian Paints and the Coca-Cola Company. In his last role as the chief operating officer (COO) of the construction chemicals business at Pidilite Industries, he was responsible for developing and growth of Dr Fixit and Roff brands.
He is a science graduate from Delhi University and holds a management degree from the Indian Institute of Management in Ahmedabad.