Ivory Coast: LafargeHolcim Ivory Coast has launched Bélier SuperBric. The 52.5N strength cement product is being marketed for its fast setting time, strength and economic advantages. The subsidiary of Switzerland’s LafargeHolcim is also using the product launch to promote its online sales platform, which offers delivery timing and tracking.
At the launch ceremony for the new product Felix Anoblé, the secretary of the state to the Minister of Commerce, Industry and Promotion of Small and Medium Sized Enterprises, said that local cement producers had invested US$130m on inreasing production capacity between 2015 and 2017. Production capacity rose to 7.2Mt/yr in 2018 from 2.9Mt/yr in 2015.