Birla Corporation grows sales revenue through pricing and upselling

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India: Birla Corporation says it has increased its sales revenue through ‘aggressive’ pricing, up-selling customers to premium brands and focusing on the independent home building market. Its sales revenue grew by 14% year-on-year to US$267m in the quarter to 30 June 2019 from US$236m in the same period in 2018. Its earnings before interest, taxation, depreciation and amortisation (EBITDA) rose by 49% to US$57m from US$38.3m. Its sales volumes of cement increased by 4% to 3.6Mt from 3.5Mt. The cement producer says it had a production capacity utilisation rate of 98% during the reporting period.

Last modified on 07 August 2019

URL: https://globalcement.com/news/item/9684-birla-corporation-grows-sales-revenue-through-pricing-and-upselling

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