Displaying items by tag: Holcim Fuerte
Holcim Mexico launches updated version of Holcim Fuerte
09 February 2016Mexico: Holcim Mexico has launched an updated version of Holcim Fuerte, a cement product aimed at the self-construction and housing sector. It is being advertised as providing better performance and savings of up to 30% per cubic meter placed. More than US$7m has been spent on developing the product including two years of laboratory studies and field trials. A national multi-channel advertising campaign in Mexico has been launched to raise awareness of the product.
Grupo de Oro and LafargeHolcim launch Holcim Fuerte brand in Mexico
03 September 2015Mexico: Grupo de Oro and LafargeHolcim Mexico have strengthened their strategic partnership with the launch of Holcim Fuerte branded cement in 2015. The development of the new product commenced in 2012 and has been tested in different projects prior to its commercialisation. The new cement is targeted for builders laying foundations and reinforcing walls and beams, according to Quadratin.