Saudi Arabia: Hoffmann Green Cement Technologies (HGCT) has signed a deal with Shurfah Group to build several Hoffman plants under a 22-year exclusive licensing agreement. A first ‘clinker-free’ cement plant will be built in 2024. It will be a copy of HGCT’s H2 plant in France, which uses a combination of activated clay, ground granulated blast furnace slag (GGBFS) and gypsum to manufacture its products.

The engineering and production process will be carried out by Germany-based IBAU Hamburg. HGCT signed an exclusive partnership agreement with IBAU Hamburg in June 2022 to support the construction of Hoffmann units worldwide. In return for the industrial and technological transfer and this exclusivity, Hoffmann Green will receive an entry fee and fixed and variable annual royalties from Shurfah Group based on sales generated by the marketing of Hoffmann cements in Saudi Arabia.

Julien Blanchard and David Hoffman, the co-founders of HGCT, said "Just few weeks after signing a pre-agreement, we have given concrete expression to our commitment by signing this licensing contract with Shurfah, a major player in the Saudi Arabian construction industry. After Switzerland and the UK, we are continuing our international deployment with the aim of supporting, through this new contract, the kingdom's ambitious ‘Vision 2030’ project and participating in the decarbonisation of their construction industry through the construction of several of our units on their territory and the marketing of our 0% cement clinker."

Shurfah Group is a real estate investment conglomerate with interests in other sectors including petrochemicals, food and beverages.