Brazil: Cement group LafargeHolcim has announced the launch of a new promotional campaign for its Maua cement brand in Brazil. The campaign, launched in Rio de Janeiro with the concept 'Orgulho de Fazer Bem Feito' or 'Proud of doing things well', will include radio spots and outdoor advertising in addition to point-of-sale material. The campaign also includes a radio competition that will award smartphones to eight winners.
LafargeHolcim launches Maua cement campaign
Written by LafargeHolcim launches Maua cement campaign
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