Displaying items by tag: Brand

India: JK Lakshmi Cement has launched an advertising campaign called ‘Show Strength.’ The campaign draws attention to the strength of the company’s cements while encouraging Indians to rely on the strength of their own effort and expertise to overcome the negativity holding the country back, according to Exchange4media. The advertising agency involved with the promotion said, “Show Strength captures the brand’s values, leadership stance and social intent. We are hoping to bring in desired results for the company through this campaign.”

Mexico: Shareholders of the former Grupo Cementos de Chihuahua have approved a name change at an exceptional general meeting. The company will now trade as GCC.

Chief financial officer Luis Arias said, "We changed the name to GCC to better reflect our 2025 vision: to be the best cement company in North America with the proper balance of people, profit and the planet. It unifies our brand in multiple countries, mirrors the stock ticker and reflects how the market best knows us." He continued, "I wish to thank our shareholders for supporting and approving our new corporate name; we are now an organisation with a new name and renewed vision."

Bangladesh: Cricketer and Bangladesh national team captain Tamim Iqbal has secured a brand ambassador contract with Seven Rings Cement. United News of Bangladesh has reported that the parties signed the contract at a ceremony at which director and chief executive officer Raihan Ahmed and chief financial officer and company secretary Kausar Alam were in attendance.

Iqbal said, “I am very proud to be associated with Seven Rings Cement, which is the only cement company that has three cement plants in three different places in Bangladesh."

Turkey: The Turkish Cement Manufacturers’ Association (TÇMB) has announced that it will be continuing its work under the new name of TürkÇimento.

Chair Tamer Saka said “We've witnessed enormous changes in managerial, social and economic areas for a while, like all the countries of the world. In this environment of transformation and uncertainty, which is even more complicated with the pandemic in which institutions like us have a great responsibility to direct the future. The most important aim of our association is to carry our sector, which is the most important player of the Turkish economy, forward with the experiences of our institution. We will achieve this as a sector with social sensitivity which generates added value, maintains corporate confidence, invests in humans and pioneers in digitalisation, technology and innovation." He added "We are embarking on a new vision journey to bring our industry to the forefront with its pioneering, socially sensitive, sustainable and innovative activities and practices and to raise awareness among stakeholders of all our activities as a pioneer for more and better.”

The organisation represents the interests of 66 plants in the country.

Philippines: Holcim Philippines has partnered with mixed-martial arts organization ONE Championship and its heavyweight world champion, Brandon ‘The Truth’ Vera, for a marketing campaign. The ‘Built to Excel’ campaign will feature Vera highlighting the similarities of his path to being a champion with Holcim Philippines’ journey in establishing itself as, ‘the leading building solutions provider in the country.’ The campaign will highlight Holcim Excel, the company’s general purpose cement brand which is set to celebrate its 20th anniversary in 2021. Holcim will primarily use social media for the campaign and produce materials for its trade partners nationwide.

Filipino-American Vera won the inaugural ONE Heavyweight World Championship in December 2015 and has held the title ever since.

US: LafargeHolcim subsidiary Holcim US has rebranded its blended cement and supplementary cementitious materials range as Envirocore. Envirocore products include OneCem Portland limestone cement, MaxCem blended cement and NewCem slag cement.

The company noted that the partial substitution of cement with supplementary cementitious materials “not only results in more durable, high-performance concrete, but also lowers energy consumption and greenhouse gas emissions. CO₂ emissions are reduced by approximately 800,000kg/t of clinker replaced.” It also called on consumers to “adopt solutions that lower carbon emissions.”

US: Bruks Siwertell has launched a new branding, including a brand new logo. Group chief executive officer (CEO) Peter Jonsson said, “Our new appearance is part of a recognition process. It shows customers that Bruks and Siwertell products are part of the same family, and enables the instant association of our equipment with the ability to add value to operations, generate profitability and offer an impressive return on investment for their owners.” He added, “We have grown our business significantly over the last few years and this is a natural stage in our transformation process: a new look to show the market that we are bigger than our individual brands.”

India: Nagarjuna Cement, a cement brand produced by NCL Industries, has signed the film star Varun Tej Konidela as its brand ambassador. The performer from Telugu language cinema will feature in a new song as well as in television commercials which will be launched by Nagarjuna Cement as part of its upcoming campaign that aims to connect with a broader demographic, according to the United News of India. Initiatives on radio, social media and other media channels will accompany the campaign.

Russia: Sibirsky Cement Holding (Sibtsem) subsidiary Topkinsky Cement has announced that it has entered commercial production of a new Mita slag Portland cement with granulated blast furnace slag (GBFS) at its 2.7Mt/yr integrated plant in Topki, for which it received a certification of conformity with ‘cement for general construction’ standards on 16 January 2020. Nina Poputnikova, Topkinsky Cement laboratory and quality department head, said that it is producing the cement in response to ‘construction companies’ increased interest in cement for use in reinforced, precast concrete in monolithic structures such as buried and hydraulic structures.’

“In the near future we plan to certify two new cements,” said Topkinsky Cement managing director Alexey Ospelnikov. One will be a low-heat general-purpose cement for large-sized concrete structures and the other a sulphate-resistant Portland cement. “Expanding the assortment will help strengthen the company’s position in the Russian cement market.”

Philippines: Phinma Corp.’s cement subsidiary Philcement has ramped up its return to production with the commissioning of a 2.0Mt/yr integrated cement plant with attached terminal facilities in the port of Bataan. The Philippine Star has reported that the company, whose six integrated plants had a majority market share in the country prior to the Asian Financial Crisis of 1997, has invested US$100m on its re-entry to production, including on the Bataan facility, since it announced the return of its Union cement brand to the market in 2018.

Phinma Corp. president and CEO Ramón del Rosario said, “We believe in this government’s ‘Build Build Build’ program and we want to help ensure the success of this program by augmenting supply and offering the highest quality cement to support critical projects.”

Phinma Corp. is among domestic producers awaiting the result of an appeal by the country’s importers against the legality of the government’s safeguard duty on imported cement.