India: Dalmia Bharat Cement expects to improve its share of cement sales from south India by entering the Karnataka market.

"As we enter the lucrative Karnataka market, we expect to do well. The southern region has already witnessed 1.2% growth over the last year compared to the industry's country-wide sales growth of around 5%," said Mahendra Singhi, Dalmia Bharat Cement's CEO.

Dalmia Bharat Cement has commenced operations at its US$200m, 2.5Mt/yr greenfield cement plant in Belgaum and launched its 'superior grade cement' in the Karnataka market. Karnataka accounts for 5% of the total Indian cement market. "The company has engaged 300 dealers in the region, who will be supported with end-to-end marketing, technical and logistics support," said Singhi.

The plant in Karnataka is Dalmia Bharat Cement's 11th manufacturing plant in the country, making it the third-largest cement group in India with 24Mt/yr capacity. "We have a strong market presence in super-specialty cements used for oil wells, railway sleepers and air strips and are the country's largest producer of slag cement," said Singhi.