Saudi Arabia: Saudi Cement Company has launched a new brand identity that embodies the company's future vision for growth.

A ceremony was held at the Sheraton Damman Hotel to mark the occasion in the presence of senior government officials, businessmen, suppliers and clients. The event also marked the company's diamond jubilee.

According to a statement, Saudi Cement chose to evolve its brand and motto in order to reflect a new identity and pledge solid commitment to clients in line with its vision and determination to continue in the path of fundamental evolution embarked on in 2008.

Chairman Khalid bin Abdul-rahman Al Rajhi said that the new identity confirms that Saudi Cement is looking forward to a brighter future. "In light of the changing conditions in the markets of the cement industry, the company reveals a new brand identity that reflects its historical legacy and our present day status, as well as our relentless efforts to be innovative and have a positive impact on the future," said the Chairman. "All of the shareholders, customers, employees, suppliers and the community we serve have played a part in our successful achievements and we cherish our excellent relations with them."

Managing Director Walid bin Ahmed Al Juffali highlighted the importance of planning and development in the outstanding performance of the company. He said that there were a number of key factors to the success of the company, including the concerted efforts of co-operation between the staff of the company, customers' trust and the favourable climate created by the government to support national companies.

"We were able to attain the objectives that we set during the past decade," said Al Juffali. "Armed with a clear vision we set our goals, outlined our values and managed to develop the organisational structure of the company and motivate the human resources to materialise our objectives. Thus Saudi Cement was able to attain its well-deserved leading position and looks forward to a promising future. The leading position assumed by Saudi Cement is the outcome of a solid foundation and historical heritage spanning half-a-century during which the company was able to weave close relations with stakeholders, clients, suppliers and the community it is serving to the benefit of all parties." He stressed that the new brand identity is an accolade deserved by merit of outstanding performance in the region, driving the company to become one of the major and most trusted companies in the Saudi and Middle East markets.

Saudi Cement benefits from its presence in Al Ahsa, in close proximity to the energy needed to run the cement plant and raw materials essential for the cement manufacturing process, as well as the availability of skilled labour and craftsmen. The proximity of the cement plant, linked by rail to King Abdul Aziz Port in Dammam also helps to facilitate cement exports.