Colombia: Cemex's Colombian business has reported its plans for 2016. The company currently constructs housing in the country, which complements its primary activity of cement production. It has constructed 6000 houses in Colombia to date and now plans to double its income in this segment with the construction of 15,000 additional houses in the near future.
Cemex has also set-up a network of hardware stores called Construrama, of which there are now 220. The company noted the challenge in managing its distribution chain as it now sells more than 4000 products to a variety of clients. The company also plans growth for its concrete, infrastructure, housing and market development divisions in public sector projects and structuring. According to Cemex, the company has formed an alliance with the national government and administrations of municipalities, departments, associations and public institutions to achieve this goal.