HGH expands brand name

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France: HGH Infrared Systems is expanding its brand name across its subsidiaries around the world. It says it is developing its brand image and communication strategy to suit its position as a global leader in the optronics market as its sales grow. Asia Infrared Systems, HGH’s subsidiary in Singapore, and Electro Optical Industries (EOI), will take on the HGH identity.

In 2016 HGH acquired EOI, a producer of electro optical test equipment based in Santa Barbara, California in the US. HGH’s and EOI’s products include SPYNEL thermal cameras, blackbody sources, integrating spheres, electro-optical test benches, NVD testing solutions and thermographic scanners. They cover the whole spectrum of light from visible to infrared radiation.

‘’By opting for a harmonised universal brand, we are strengthening our corporate culture and our shared commitment across our subsidiaries. This common identity is built upon quality care, customer service and innovation values, and opens door to a dynamic and highly promising future,’ said Thierry Campos, the chief executive officer (CEO) of HGH Infrared Systems.

Last modified on 27 March 2019

URL: https://globalcement.com/news/item/9012-hgh-expands-brands-name

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