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Cement product launch roundup, November 2025
19 November 2025Cementir Group launched two of its lower carbon cement products in the Middle East and Africa markets this week. We’ll take a look at this in more detail and cover other recent products news from cement producers.
Egypt-based Sinai White Cement will manufacture the products under Cementir’s D-Carb umbrella. One will be a Limestone Portland cement, to the CEM II/A-LL 52.5N specification EN197-1, with around a 10% clinker reduction. The other will be CEM II/B-LL 42.5N with around a 20% clinker reduction. Both of these reductions are in comparison to Aalborg White CEM I 52.5R. D-Carb is the name of Cementir’s product range for white low-carbon cements. It was launched in European markets in 2024, with II/ALL 52.5R cement, and then expanded to Asia Pacific regions, including Australia, in early 2025. Cementir says that its customers can switch to D-Carb from CEM I as it “integrates well with their production processes without requiring major formulation changes.”
In late October 2025 Dyckerhoff revealed that it was the first cement manufacturer in Germany to receive general building authority approval (abZ) for the use of CEM VI (SLL) cement in accordance with DIN EN 197-5. The German Institute for Building Technology (DIBt) granted approval for Dyckerhoff’s Lengerich cement plant. CEM VI is a newer type of composite cement similar to CEM II but with a lower clinker content. The SLL type that Dyckerhoff wants to make has a clinker content of 35 – 49 %, granulated blast furnace slag of 31 – 59% and limestone of 6 – 20%. The company says that this cement can be used in more than 60% of all concrete types produced in ready-mixed concrete plants. Its composition is also useful for low-carbon concretes when no fillers, such as fly ash, are available. Dyckerhoff added that the low hydration heat of the cement has a particularly positive effect in massive cast components.
Earlier in October 2025 Rohrdorfer held an inauguration ceremony for a new pilot unit for calcined (they say tempered) clays at its Rohrdorf cement plant. The pilot project started in July 2025 and has been processing up to 50t/day of raw clay. When Rohrdorfer launched the project in early 2024 it said that it was going to use waste heat from the main production line and was also considering the use of hydrogen to provide the remaining amount of heat required. Waste gases produced during calcination were also going to be fed back into the existing waste gas cleaning system of the clinker production line after leaving the pilot plant to further reduce emissions. Rohrdorfer said that its approach was going to be the first time waste heat recovery was going to be used in conjunction with calcining clay.
Meanwhile, in West Africa, Dangote Cement inaugurated its new 3Mt/yr cement plant near Abidjan in the Ivory Coast in mid-October 2024. Around the same time the company launched various products in the country, including its CEM I and CEM II brands 32.5R, 3X42.5N, 3X42.5R and 52.5N. This is a more traditional range of cement products compared to the ones above but note the highlighting of strength. This has been a key selling point for products in this part of the world previously, hence its focus. CEM II is a blended cement that uses lower levels of clinker. One clinker substitute in CEM II products is calcined clay. Gebr. Pfeiffer, for example, said in August 2025 that it was to supply a vertical roller mill to Ciments de Côte d'Ivoire (CIMCI) for clay grinding at its cement plant. There are also a number of other calcined clay projects in the Ivory Coast and other countries in West Africa. Further afield, JK Cement in India also started to market its LC3 clay calcined cement product line in October 2025.
Finally, US-based Amrize launched its ‘Made in America’ label for its cement range this week, “offering builders the guarantee of American manufacturing and quality, supporting American jobs and local communities.” Readers may recall that Amrize was recently owned by Switzerland-based Holcim. However, the company is currently keen to point out that its cement products are “made in the US from its raw materials and processing to manufacturing, meeting rigorous US performance standards.” Amrize does sell blended cements including FortiCem Portland-Pozzolan Blended Cement, ECOPlanet Cements and OneCem Portland Limestone Cement.
Most of the news stories highlighted above demonstrate a trend for blended cements with lower clinker factors. There’s no real change here. This has been happening for a long time and it is being driven by both profit and sustainability motives, although the current bunch of stories may also be turning up to coincide with the COP30 conference in Brazil. Note the inclusion of places outside of Europe and the drive for new blends. Another factor to consider here is protectionism in certain markets, as Amrize’s marketing drive suggests. New blends will also require new certifications, standards and approvals as is the case with Dyckerhoff’s work on CEM VI (SLL). The next trend to watch for will be the market reaction to carbon captured cements, such as Heidelberg Materials’ evoZero product. Will end users pay a premium for zero-carbon cements?
Mohamed Alami appointed as head of Holcim UK’s Cement Division
19 November 2025UK: Holcim UK has appointed Mohamed Ben Driss Alami as the managing director of its Cement Division.
Alami has worked for Holcim and associated companies for 16 years. He started working for Lafarge in France in 2009 as a Corporate Finance Manager before switching to logistics in the US in 2014. He subsequently became the Director of Integration, Strategy & Business Development for Holcim US Cement in 2015, the General Manager - Asphalt & Construction - Mid-Atlantic Region in the US for Aggregate Industries in 2017 and the Country Chief Financial Officer (CFO) for Algeria in 2020. Prior to working for Holcim, he was an Adjunct Professor in Economics at the Sciences Po University in France. Alami holds multiple master’s degrees in applied mathematics and is a certified Chartered Financial Analyst (CFA).
Will Price appointed as Senior Vice President of Mergers & Acquisitions at Cemex US
19 November 2025US: Cemex US has appointed Will Price as Senior Vice President of Mergers & Acquisitions.
Price previously held corporate development roles at Cornerstone Building Brands, and engineering and corporate development positions at Oceaneering International. He holds a degree in aerospace engineering from the University of Texas and a master of business administration qualification, focused on corporate finance, from the University of North Carolina at Chapel Hill.
Amrize launches ‘Made in America’ label
14 November 2025US: Amrize has launched a 'Made in America' label for its cement to offer builders ‘the guarantee of American manufacturing and quality, while supporting American jobs and local communities.’ The label signifies that all aspects of the cement are made in the US, including all of its raw materials.
Roll-out of the label will begin at Amrize's flagship cement plants at Ste. Genevieve, (Missouri), Midlothian (Texas), Devil's Slide (Utah), Holly Hill (South Carolina) and Portland (Colorado). The company, already the largest in the US by installed capacity, is investing US$700m in its cement plants during 2025.
“Our new 'Made in America' label offers our customers the confidence that their product complies with US standards for quality, performance and reliability, with local-to-local service,” said Jaime Hill, President of Amrize Building Materials. “We are proud of the role our solutions play in building America and are committed to advancing the US building industry, supporting American jobs and serving as the partner of choice for the professional builders of America.”
Monica Manolas elected as chair of American Cement Association
12 November 2025US: The American Cement Association (ACA) has elected Monica Manolas as the chair of its board of directors. Manolas is the Region President at Ash Grove East. She is the first woman in the ACA history to be elected to this position. David Loomes, president of the Cement Segment at Quikrete Cement, was appointed as vice chair.
Manolas previously worked as the president of Suwannee American Cement from 2018 to 2022. Before this, she held roles at Cemex eventually becoming Vice President Cement Sales. She began her career in the cement sector working for Rinker in the 1990s. Manolas holds a master’s degree in industrial and systems engineering and a master’s in business administration (MBA) from the University of Florida.
Back to the future: FLSmidth Cement becomes Fuller Technologies
05 November 2025The FLSmidth Cement divestment story took a historic turn this week with the renaming of the company to Fuller Technologies. The sale of the company to private equity firm Pacific Avenue Capital Partners completed on 31 October 2025. Pacific Avenue then publicly rebranded the firm a few days later in early November 2025.
FLSmidth Cement was sold as a complete operating business with all the intellectual property (IP), technology, employees, manufacturing facilities, sales and service organisations included. For more on this read Global Cement Weekly #716. The decision to change the name to Fuller Technologies harks back to the history of FLSmidth and related companies. Pennsylvania-based Fuller Company dates back to the mid-19th Century with the formation of the McKee-Fuller Foundry Company. Fuller Company later emerged in the 1920s when it started selling the Fuller-Kinyon pump, a pneumatic screw pump that simplified the handling of pulverised materials. This product went on to become well known for cement conveying. In 1959 Fuller acquired Traylor Engineering. It was then later acquired by FLSmidth in 1990.
What is interesting here is that Pacific Avenue has chosen to emphasise the US industrial heritage of its acquisition. Looking at the numbers last year offers one answer as to why. Purely in economic terms FLSmidth Cement’s revenue share broke down as follows in 2024: US - 24%; Denmark - 14%; India - 11%; Indonesia - 9%; Brazil - 8%; Türkiye - 7%; and China - 7%. The remainder came from export sales elsewhere.
Both Fuller and FLSmidth are well known brands in the cement sector though. One is American and the other is European. Focusing on the US brand name is a canny move given the increasing dominance of China-based equipment suppliers to the global cement market from the 2010s onwards. One of the few markets that the Chinese equipment suppliers have not made inroads into is the US. Whilst they may have supplied smaller pieces of equipment, major orders have remained the preserve of western companies. Or at least publicly they have. Partly this is because few new lines have been built recently. Yet, the three new clinker production lines in the US in recent years - Heidelberg Materials’ plant in Mitchell, Indiana, National Cement’s plant in Ragland, Alabama and GCC’s plant at Odessa, Texas - had major equipment supplied by either thyssenkrupp or KHD. Both companies are German, although KHD is majority-owned by a Chinese entity.
Western cement multinationals have focused on the US as they have retreated from the east. Key examples of this include CRH’s acquisition of Ash Grove in 2018 and the spin-off of Amrize by Holcim in 2025. Trade protectionism has then crept in under the Inflation Reduction Act in 2022 and the more overt tariffs introduced by the Trump administration in 2025. The US cement market is the third largest in the world and the fundamentals for the local construction materials market look good in the medium term. With carbon taxes in the US looking like a distant prospect, it’s a fair bet that more clinker production lines are likely to be required before too long. Protectionism and demand suggest that an equipment supplier to the cement sector with a historically American sounding name and long US-roots might just have an edge. Manufacturing facilities based in the US could also help reduce the cost of tariffs too.
Of course, given that Pacific Avenue is a private equity firm, it may be preparing for a future carve-out or other forms of financial engineering by building up the perceived value of its asset. Or maybe somebody at Pacific Avenue (or elsewhere) simply likes their American industrial history!
Anyway, welcome back to Fuller Technologies and best of luck. And, lest anyone forget, it remains a multinational company with offices in Europe, India, China, Brazil, Thailand, the UAE… and the US.
US: Eagle Materials reported ‘record’ revenues of US$639m for the second quarter of the 2026 financial year, ending on 30 September 2025. Net earnings were US$137m and adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) were US$233m. Cement revenues, including joint venture and intersegment sales, rose by 9% to US$385m, while operating earnings increased by 3% to US$120m, partially offset by lower cement prices. Cement sales volumes grew by 8% to 2.2Mt.
President and CEO Michael Haack said “Eagle's portfolio of businesses continued to perform well during the quarter, generating record revenues of $639m. Our cement sales volume was up by 8% as demand remained strong, driven primarily by federal, state and local spending on public infrastructure projects and continued elevated spending across private non-residential construction end markets.”
He added “We enter the second half of fiscal 2026 well-positioned to capitalise on near-and-longer-term growth opportunities, including the future recovery of the housing market, given our strong balance sheet and continued investments in upgrading our assets and network. During the second quarter, we continued to make good progress on modernising and expanding our Mountain Cement plant, and the project remains on time and within budget. This investment will lower the plant's cost structure, improve its reliability and expand its production capabilities, which will strengthen our already low-cost competitive position.”
Rob Davies appointed as CEO of Sublime Systems
29 October 2025US: Sublime Systems has appointed Rob Davies as its CEO. He succeeds Leah Ellis in the post. Ellis, who co-founded the company in 2020 says she will remain “actively engaged.”
Davies joined Sublime Systems in 2024 as an advisor and became its Chief Operating Officer (COO) at the start of 2025. He previously held the position of COO of 6K from 2022 to 2024. He worked for Cabot Corporation in a variety of roles from 2012 to 2022, eventually becoming its VP Global Manufacturing - Reinforcement Materials. Earlier in his career he was the president of Geocycle in the US from 2006 to 2010. He was the plant manager of cement plant in Portland, Colorado for Holcim from 2003 to 2006. Before this, he worked for Lafarge in the UK and Blue Circle in a number of positions including UK Technical Director and UK Operations Officer, and he managed a number of cement plants. Davies holds a master’s degree in mineral process engineering and a master of business administration (MBA) from the University of Warwick.
Amrize reports third quarter 2025 financial results
29 October 2025US: Amrize reported third-quarter 2025 revenue of US$3.68bn, up by 6.6% from US$3.45bn in 2024, driven by strong infrastructure demand and improving commercial markets. The company’s building materials revenue grew by 8.7%, supported by higher volumes in aggregates and shingles, while adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) reached US$1.07bn. Net income was US$543m, down slightly from US$552m in 2024. Cement sales volumes rose by 6% to 7.1Mt during the third quarter.
Chair and CEO Jan Jenisch said “Together, we delivered strong revenue growth of 6.6% and free cash flow generation of US$674m, up by US$221m. Our Building Materials business had strong sales with increased customer demand, while margin was affected by a temporary equipment outage in our cement network. This quarter, we made progress across our key organic growth investments and kicked off new projects to expand production and improve efficiency.”
GCC raises nine-month sales in 2025 to-date
22 October 2025Mexico: GCC reported sales of US$1.05bn in the first nine months of 2025, up by 2% year-on-year from US$1.03bn. The company’s US sales rose by 8% year-on-year to US$784m, while sales in Mexico fell by 13% to US$265m. Cost of sales rose by 9% year-on-year, resulting in earnings before interest, taxation, depreciation and amortisation (EBITDA) of US$349m.
CEO Enrique Escalante said “While the third quarter of 2025 unfolded in a mixed environment, GCC executed with discipline and delivered revenue growth, underpinned by strong performance in our US concrete business.” Looking ahead to the current, fourth quarter of 2025, Escalante said “Our focus remains on rigorous cost control, plant reliability and investing to strengthen our network, supporting our long-term strategy to compound value into 2026.”



