Displaying items by tag: Promotion

Nigeria: Dangote Cement has launched a promotional prize campaign worth a total US$76,700. The campaign consists of rewards of up to US$11,870, alongside other prizes for customers. The Sun newspaper has reported that the promotion will run until 31 October 2021.

Dangote Cement's Nigeria sales director Sanni Funmi said that the campaign is the producer's way of saying 'Thank You' to Nigerians.

Rwanda: Kenya-based National Cement has begun selling its Simba brand cement on the Rwandan market. The New Times newspaper has reported that the company is aiming to compete against importers from further afield with cement produced at its Nakuru cement plant in Salgaa, Nakuru County in Kenya, thereby alleviating supply chain bottlenecks.

National Cement reportedly selected the market due to the “pace of development and infrastructure establishment,” and is offering its cement at a promotional price.

India: India Cements has launched a product promotional offer where customers could win Chennai Super Kings (CSK) merchandise and a chance to meet the players. Under the scheme, any customer purchasing 50 bags or in multiples of 50 bags (50 kg) of Coromandel Super Power between 19 January and 19 April 2018 will be eligible for entry into the promotion, according t the Press Trust of India. Prizes include match tickets, branded clothing and photo opportunities with the captain Mahendra Singh Dhoni and other players in the cricket team during the 2018 Indian Premier League.

Nigeria: Over the weekend of 12-13 August 2017 Dangote Cement gave out prizes totalling US$1.3m to its distributors and customers in its on-going Dangote Retailers Bonanza – Season 2. 10 ‘Star Winner’ retailers from the company's West region claimed their prizes. Some went home with 1200 bags of cement and a 40ft container and others won 600 bags and a 20ft container.

The process of awarding the prizes involved moving cement directly to traders, which, according to Dangote Cement, had the desired effect of raising interest among other cement traders.

Funmi Sanni, the West Regional Sales Director, said the decision to take the products to the retailers in their respective place of trade was to prove that the bonanza was real. She explained that the management designed the bonanza to reward its loyal retailers and help them shore up their businesses, saying this is why it has also included containers in the winning package.