- Written by Robert McCaffrey Editorial Director, Global Cement Magazine
During a family dinner-time discussion recently, the question arose of what people in the future, say in 30 years, would look back on that we do today, and shudder. It’s an interesting question, because we can look back 30 years and shudder at some of the things that they used to do back then, and say to ourselves, “What were they thinking?”
- Written by Robert McCaffrey Editorial Director, Global Cement Magazine
In this column I have summarised the history of the Universe from the Big Bang some 14.6Bn years ago until the present day, and have also looked at the future of the universe until it just fades away, aeons hence, I thought I would fill in the gap by summarising the whole history of the cement industry - so far.
- Written by Jacob Winskell Assistant Editor, Global Cement Magazine
Recently, I came across a foundation, FuturZwei, taking a ‘sideways view’ of sustainability. FuturZwei studies and promotes issues overlooked in official environmental, social and governance metrics. Its key concern seems to be the possibility of ‘running out’ – running out of habitable land; of storage space for CO2, hazardous wastes and landfill and of natural resources.
- Written by Peter Edwards Editor, Global Cement Magazine
I recently discovered the marketing expert Rory Sutherland, a fiercely insightful and witty 'chap' from the British 'old school.' Sutherland has worked for the marketing firm Ogilvy and Mather since the 1980s, where he founded the company's Behavioural Science Practice (BSP) in 2012.
- Written by Robert McCaffrey Editorial Director, Global Cement Magazine
If you ever try and fail to get to sleep at night, worrying about the events of the day and wondering what new challenges await you in the morning, it can be useful to try and visualise our place in the universe, and to picture the utter triviality of our existence.
