- Written by Peter Edwards Editor, Global Cement Magazine
I recently discovered the marketing expert Rory Sutherland, a fiercely insightful and witty 'chap' from the British 'old school.' Sutherland has worked for the marketing firm Ogilvy and Mather since the 1980s, where he founded the company's Behavioural Science Practice (BSP) in 2012.
- Written by Robert McCaffrey Editorial Director, Global Cement Magazine
If you ever try and fail to get to sleep at night, worrying about the events of the day and wondering what new challenges await you in the morning, it can be useful to try and visualise our place in the universe, and to picture the utter triviality of our existence.
- Written by Peter Edwards Editor, Global Cement Magazine
Following two successful editions in 2022 and 2023, welcome back to Global Cement’s Quiz of 2024. Answers are below - No peeking!
- Written by Robert McCaffrey Editorial Director, Global Cement Magazine
I’ve recently finished a two-day mountain marathon in the UK Lake District, where myself and my running partner David - the web editor here at Global Cement - carried all our cooking gear, food, sleeping bags and tent. I feel that it was a great opportunity to learn some life and business lessons.
- Written by Peter Edwards Editor, Global Cement Magazine
As I write this Last Word for this October 2024 issue, it is tempting to ask where the summer went. Perhaps time flew while I was enjoying myself. It certainly ‘went,’ but where - or when - did it go to? I thought it was about time to find out.
