India: Adani Group's cement businesses are looking to cut their reliance on distributors and wholesalers as the country's second-largest cement maker looks to boost its profitability. As part of a pilot project, Ambuja Cements and ACC have reduced the number of distributors from 12 to three in the south Gujarat region, which is home to half of the state's small and medium industries and a fifth of the state's population, according to the Mint newspaper. Both firms are expected to reduce the number of distributors across the wider country in the coming months.
"The profitability of the distributors is more than some of the cement manufacturers," said an executive privy to the development. "This needs to change. Once you have fewer distributors, they can continue making more money on volumes, provided they aggressively seek discounts. Both Ambuja and ACC are very strong brands and can do even better if we build an even better engagement with retailers. Additionally, all institutional sales will be done by ACC or Ambuja. So, if there is a large requirement for, say, a flyover project, instead of a wholesaler seeking a bulk order, the cement manufacturer will directly provide to the needs of the contractor."
Adani Group became India's second-biggest cement maker in May 2022 when it paid US$10.5bn to Holcim to buy Ambuja Cements and its subsidiary ACC.
