India: Titan Cement Group has entered the South Asian market through a joint venture with India-based supplementary cementitious materials producer JAYCEE. The producer will hold a majority stake in the new company Atlas EcoSolutions. The venture will source, process, market and distribute supplementary cementitious materials globally in order to help its customers build sustainable construction projects using alternatives to clinker-based cement.
Head of supply chain and energy development Jean-Philippe Benard said "This joint venture aligns perfectly with our strategy to remain at the forefront of low-carbon building materials and highlights our unwavering commitment to sustainability and innovation. Entering the South Asian market positions us in a region with vast potential, both in market demand and sustainability impact. Securing long-term access to SCMs provides Titan Group a key alternative for strategically diversifying its portfolio with new low-carbon cements."
