Costa Rica/Latin America: LafargeHolcim has opened the 1000th store in its Disensa retail network in Latin America. The milestone store opened in Costa Rica in late December 2017. Since expanding its Disensa network beyond Ecuador in April 2017, the company has added around 500 Disensa-branded stores in Argentina, Colombia, Costa Rica, El Salvador, Mexico and Nicaragua. LafargeHolcim plans to continue its network expansion in Latin America by opening its first store in Brazil in early 2018.
“The roll-out of the group’s retail strategy in emerging markets such as Latin America is enabling us to get even closer to consumers,” said Oliver Osswald, Head Region Latin America at LafargeHolcim.
The Disensa network is intended to offer self-builders and smaller contractors access to LafargeHolcim’s own building solutions as well as other construction materials and services, including microcredit and technical help. The concept was developed in Ecuador as a franchise scheme. The group also launched its Binastore brand of retail stores in the Middle East and Africa in mid-2017, opening stores in Algeria, Lebanon, Morocco, Ivory Coast, South Africa and Zambia.
