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News British Columbia

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Introducing Amrize

25 June 2025

It’s not every week that a ‘new’ cement producer gains hold of nearly 30Mt/yr of production capacity.1 Back in 2022, a few readers studying the North America pages of the year’s Global Cement Directory probably wondered “Where’s Lafarge gone?” following the dissolution of the France-based producer’s corporate identity into Holcim in June 2021. Now, in the upcoming Global Cement Directory 2026, readers will be able to search in vain for another name among the cement maps of Canada and the US – that of Holcim itself. A decade on from the completion of the Lafarge/Holcim merger, the combination of the two in North America has precipitated something entirely new: Amrize.

On 23 June 2025, Amrize assumed the entire business of Canada and US market leader Holcim North America, following its successful spin-off from Switzerland-based Holcim. Amrize occupies its predecessor’s operational headquarters in Chicago, US, with registered offices in Zug, Switzerland, and is dual-listed in the US and Switzerland.2 For those interested in finance, shares in Amrize debuted on the New York Stock Exchange in the US at US$50. Meanwhile on the SIX Swiss Exchange, they dropped by 13% from reference price, to US$49.30, while those in its erstwhile parent rose by 14%.

Table 1 (below) gives the relative size of the entities, based on their latest published figures and the Global Cement Directory 2025. Amrize and Holcims’ respective percentages of the former Holcim total are given in brackets:

Metric                                     Amrize                        Rump Holcim            TOTAL

Integrated cement plants     18 (17%)                     88 (83%)                     106

Capacity                                 28.7Mt/yr (11%)          224.9Mt/yr (89%)        253.6Mt/yr

Employees                             19,000 (29%)              46,000 (71%)              65,000                        

Revenues                               US$7.85bn (24%)       US$24.95 (76%)         US$32.8bn

Amrize chair and CEO Jan Jenisch stated the company’s aims in a post to LinkedIn: to be partner of choice for the US$2tn/yr North American construction sector, to deliver ‘advanced’ materials ‘from foundation to rooftop’ and to serve customers in every province and state.3 This paraphrases Amrize’s Five Strategic Drivers: 100% North America focus; unparalleled footprint and resources; value creation; unlocking growth and driving shareholder value. The menu on the company website offers not ‘products,’ but ‘solutions,’ categorised by type of construction. For cement, users can navigate to Our Businesses > Building Materials > Cement.4 Behind this new messaging, the Canadians and Americans who rely on Amrize’s cement business might like to know what exact role cement will play.

Holcim’s global cement revenues first fell below 50% of group sales in 2024, at US$16.4bn (49%). In North America, its recent acquisitions include both those within the cement value chain (British-Columbia based Langley Concrete Group in June 2025) and outside it (OX Engineered Products in November 2024).

Amrize is organised into Building Materials (cement, concrete, aggregates and asphalt) and Building Envelope (insulation, roofing, sealants and weatherproofing). It operates in five regions: Central (Alberta, Manitoba, Saskatchewan and inland US west of the Mississippi, from Missouri to Nevada northward), Great Lakes (Ontario and the US Midwest), Northeast (Quebec, Nova Scotia and the eastern US from Maryland northward), Pacific (British Columbia, California, Oregon and Washington) and South (southern US, west to Arizona, and Ohio).

Setting aside its extensive grinding and logistics infrastructure, the geographical footprint of North America’s largest cement producer breaks down as follows:

Region            Integrated cement plants     Capacity

Central           4                                              9.8

South              5                                              7.6

Northeast       5                                              5.5

Great Lakes   3                                              4.7

Pacific            1                                              1.1

TOTAL            18                                            28.7

Four of these geographies – all except South – are transnational. This at a time when Canada and the US are diverging in industrial policy and engaged in a trade war… Supposedly, regional directors will be juggling ambitious projects like Amrize’s on-going Bath, Ontario, and Richmond, British Columbia, carbon capture projects in Canada with a complement of lower-cost strategies in the US.

Just as important for the future of the company is the team in charge. Leadership is structured similarly to Holcim, with some names even reprising the same role. Chair and CEO Jan Jenisch previously chaired Holcim from May 2023, and was its CEO between September 2023 and April 2024. Jenisch first joined Holcim from Switzerland-based Sika, where he had been CEO, in 2017. He obtained his Master’s of Business Administration degree from the University of Fribourg in Switzerland, though Jenisch is in fact a German national.

Ian Johnston steps into the Amrize chief financial officer (CFO) position. A long-time Lafarge and Holcim mover in North America, he holds an accountancy degree from the University of Ottawa in Canada. Building Materials division president Jaime Hill came up through the Holcim corporate structure in the group’s Latin America region, including stints as CEO of Holcim Colombia in 2015 – 2019 and Holcim Mexico in 2019 – 2024, before entering the North American region as regional head in September 2024. However, his familiarity with the region goes back to his completion of a bachelor’s in Business Administration, Management and Marketing at Georgetown University in Washington, US.

Nollaig Forrest was Holcim’s chief sustainability officer (CSO) in September 2023 – June 2025; Amrize doesn’t have one. Instead, Forrest moves across to the chief marketing and corporate affairs officer spot. It’s possible that her intended role had a larger sustainability component during planning in 2024, that might have been struck off after US President Donald Trump withdrew his country from the Paris Accords and suspended, then withdrew, new decarbonisation funding. If this is correct, then Amrize may be giving strategic primacy to the larger US over Canada. Whatever the case, its enormous undertakings towards reaching net zero in Canada do not appear to have a dedicated champion on the leadership team. Forrest is another European, and brings leadership experience at chemicals companies Firmenich, Dow and Dupont and the World Economic Forum, grounded in a master’s in International Relations from the Geneva Graduate Institute in her home country of Switzerland.

Also of interest is Patrick Cleary, who steps up as senior vice president commercial cement for the US, and previously worked with Holcim US and LafargeHolcim US in Chicago. Only cement has a dedicated commercial director at this level, and then only in the US. Meanwhile, Samuel Poletti will serve as chief strategy and mergers and acquisitions. He was previously Holcim’s head of mergers and acquisitions since July 2018, before which time he was high up in the group’s South Asia subregion, including serving as Ambuja Cements’ head of strategy and commercial development in India. Poletti, presumably, will be responsible for sustaining the inorganic growth of the Holcim North America era. The flip side of this strategy for Holcim was flash market exits, including from Brazil, Zimbabwe and India in 2022. Insofar as there is a pattern to Holcim’s geographical realignment, it may be towards growth in ‘mature markets’ – a description to which all of Amrize’s regions conform. Ultimately, Amrize is a whole different company to Holcim. Whatever strategy the team is going in with, there is likely to be a transition phase and time needed to feel things out.

Overall, the Amrize leadership displays a thorough grounding in the Holcim way of doing things and a record of responsibility in a variety of its markets. Above them sits the board, with Nicholas Gangestad beside chair Jan Jenisch as lead independent director. Amrize’s 10-seat board includes four (40%) women: Theresa Drew, Holli Ladhani, Katja Roth Pellanda and Maria Cristina Wilbur.

Amrize has arisen. What makes the spin-off so interesting, besides its unprecedented scale, is the strangeness of the market into which it emerges. Spin-off plans went public in January 2024, at a time when the Infrastructure Investment and Jobs Act (IIJA) and Inflation Reduction Act (IRA) were set to unleash over US$1.9tn in additional public spending into the medium-term future. This is not now going to happen. Yet Amrize’s new website proclaims that “The US and Canada are modernising their infrastructure” for ‘greater efficiency and resilience.’ Of course, building materials consumption will continue in other forms, but the level of visibility is less than ideal. One of Holcim’s partner start-ups, Sublime Systems, appeared on a government list on 30 May 2025 and lost US$87m funding at a stroke.

As for Holcim, it enters the second half of the 2020s in a different shape to that in which it began the decade. Only the geographical signature of its North and West African and Latin American subsidiaries (as well as in Bangladesh and the Philippines) confirm this European producer as having once been the closest thing ever to a global cement hegemon. Holcim’s Latin American holdings look distinctly peripheral without the multi-megatonne bookends of Holcim Brazil and, now, Holcim US.

Amrize inherits an environmental, social and governance (ESG) apparatus from Holcim that suits Canada but is now inappropriate for the US. It has chosen to strip out sustainability from its corporate structure, messaging and Strategic Drivers. The wisdom of this decision can only be measured in the longer term. On the other hand, Amrize’s efforts to mitigate its impacts may continue quietly, in a kind of reverse greenwashing – ‘brownwashing’? – until political conditions are suitable to emphasise them once again.

 

References

1. Global Cement Directory 2025, www.globalcement.com/directory


2. Amrize, ‘Contact Us,’ accessed 25 June 2025, www.amrize.com/us/en/contact-us.html


3. Jan Jenisch, post to LinkedIn, 23 June 2025, www.linkedin.com/feed/update/urn:li:activity:7342995000399421440/


4. Amrize, ‘Our Cement,’ accessed 25 June 2025, www.amrize.com/us/en/our-businesses/building-materials/cement.html

Published in Analysis
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Heidelberg Materials’ Delta cement plant switches to full Portland limestone cement production

30 August 2023

Canada: Heidelberg Materials says that its integrated Delta cement plant in British Columbia has switched to exclusively producing its EcoCem Portland limestone cement (PLC). EcoCem PLC is a Portland limestone cement that contains up to 15% limestone and generates approximately 10% less CO₂ compared to other Portland cements. It has equivalent performance to ASTM and CSA standards for Type I/II Portland cement in strength and durability, and can be used in any application where Portland cement Type I is normally used.

Prior to the full transition to PLC production, the plant had already taken steps to reduce its CO2 emissions by using alternative fuels. The Delta cement plant has been in operation since the 1970s.

Published in Global Cement News
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Lafarge Canada’s Richmond cement plant completes transition to 100% ECOPlanet cement production

26 July 2023

Canada: Holcim subsidiary Lafarge Canada has successfully transitioned its Richmond cement plant to exclusively producing ECOPlanet reduced-CO2 cement. The company says that cement produced at the plant in British Columbia will offer at least 30% reduced CO2 emissions compared with ordinary Portland cement (OPC).

Lafarge Canada West president and chief executive officer Brad Kohl said “This is a proud moment for our organisation. This conversion in Lafarge’s Western Canada division highlights our strong commitment to accelerating green growth."

Published in Global Cement News
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City of Langford to require low-CO2 concrete in all projects

16 March 2023

Canada: The city administration of Langford in British Columbia plans to enact regulations requiring all public and private projects to use reduced-CO2 concrete. It plans to support the rules with parallel measures affecting the design of buildings.

Victoria News has reported that the city authorities previously mandated reduced-CO2 cement for all projects in June 2022, but subsequently relaxed the regulations after only one company – Butler Concrete and Aggregates – completed the transition. Butler Concrete and Aggregates produces its reduced-CO2 concrete using slag cement supplied by Lafarge Canada.

Published in Global Cement News
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Lafarge Canada sets up five-year donation to wild salmon project in British Columbia

02 January 2023

Canada: Lafarge Canada has announced a five-year in-kind donation with the Nicomekl Enhancement Society (NES) in British Columbia. The agreement will see the building materials producer donate around US$15,000/yr in aggregates, concrete and labour to enhance the sustainability of the wild Pacific salmon population and ecosystem within the coastal area of the Nicomekl River.

Lincoln Kyne, Vice President and General Manager of Lafarge Canada in British Columbia and the US Pacific Northwest, said, “This key initiative led by NES is a great example, as we will be able to provide the required green construction materials and labour to stabilise, re-shore and line critical spawning beds for returning salmon until 2028.”

Published in Global Cement News
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Ian Grant appointed as chief operating officer of Progressive Planet

11 May 2022

Canada: Progressive Planet Solutions has appointed Ian Grant as its chief operating officer. He has been promoted from Vice President of Business Development. In his new role Grant will work with chief executive officer Steve Harpur to oversee operations and development of its micronised mineral technologies in addition to supporting the growth of the company's current business.

In May 2022 Progressive Planet completed the acquisition and integration of Absorbent Products and the expansion of its regenerative fertiliser operations. It also changed the name of its new subsidiary to Progressive Planet Products. As part of his work on the company's plan, Grant will be managing the shutdown of the seasonal regenerative fertiliser pilot plant in Spallumcheen by moving key equipment to expand the full commercial plant in Kamloops. Grant will be based at the company’s new joint head office for Progressive Planet Solutions and Progressive Planet Products in Kamloops.

Progressive Planet sells products with sustainable benefits to the agricultural, construction and industrial sectors including micronised minerals such as a proprietary supplementary cementing material made from recycled glass.

Published in People
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Svante to establish new Centre for Excellence for Carbon Capture, Use and Storage in Vancouver

09 July 2021

Canada: The government has granted a subsidy worth US$20m to Svante for the establishment of a Centre for Excellence for Carbon Capture, Use and Storage in Vancouver, British Columbia. The centre will consist of a filter production plant, headquarters and testing centre. The company said that it will help in the global deployment carbon capture and storage (CCS) solutions ‘at Gigatons scale.’

“Vancouver is the Silicon-Valley of carbon capture technology development,” said Claude Letourneau, the president and chief executive officer of Savante. “Lowering the capital cost of the capture of the CO2 emitted in industrial production is critical to the world’s net-zero carbon goals.” He added “The carbon pulled from earth as fossil fuel needs to go back into the earth in safe CO2 storage.”

Published in Global Cement News
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Police investigate death at Lafarge Canada Richmond cement plant

23 November 2020

Canada: The Royal Canadian Mounted Police’s serious crime unit has launched an investigation into the death of one person at Lafarge Canada’s Richmond, British Columbia integrated cement plant on 19 November 2020. The Vancouver Sun newspaper has reported that the incident caused the plant to be evacuated.

Spokesperson Jill Truscott said, "We are in shock and are extremely concerned about the impact to this individual's family and friends. Steps have been taken to protect all employees on site and the surrounding community."

WorkSafe British Columbia is conducting a separate investigation.

Published in Global Cement News
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Lafarge Canada launches carbon capture project

26 July 2019

Canada: Lafarge Canada has launched the first phase of its CO₂MENT project. The objective is to build a full-cycle solution to capture and reuse CO2 from a cement plant. The project is a partnership between Lafarge Canada, Inventys and Total.

“LafargeHolcim is committed to reducing CO2 emissions and we are excited to join forces with Inventys and Total through Project CO₂MENT. We hope to discover ways to capture emissions from our production processes and reuse them in our products, advancing a circular economy even further than today. The recent launch of the new lower carbon fuel (LCF) system at our Richmond plant aims to make the facility the most carbon efficient cement plant in Canada,” said René Thibault, Region Head North America for LafargeHolcim.

Over the next four years, Project CO₂MENT will demonstrate and evaluate Inventys’ CO₂ Capture System and a selection of LafargeHolcim’s carbon utilization technologies at its Richmond cement plant in British Columbia. The project has three phases and is expected to be fully operational by the end of 2020. Subject to the pilot’s success, the vision is to scale up the project and explore how the facility can be replicated across other LafargeHolcim plants.

During the first phase the partners will work on purifying the cement flue gas in preparation for CO2 capture. The second phase will focus on the separation of CO2 from flue gas using a customised for cement version of Inventys’ carbon capture technology at pilot scale. As part of the final phase, the captured CO2 will be prepared for reuse and support the economical assessment and demonstration of CO2 conversion technologies onsite, such as CO2 injected concrete and fly ash.

Published in Global Cement News
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Lafarge Canada to test carbon capture plans with Inventys and Total at Richmond cement plant

29 May 2019

Canada: Lafarge Canada plans to develop and demonstrate a full-cycle solution to capture and reuse CO2 from a cement plant. Project CO2MENT will demonstrate and evaluate Inventys' CO2 capture system and a selection of CO2 utilisation technologies at Lafarge's Richmond cement plant in British Colombia over the next four years. This project is being led by Inventys in partnership with Lafarge Canada and Total. It also received financial support from CCP (CO2 Capture Project), the Province of British Colombia and Canada's federal government through the National Research Council of Canada Industrial Research Assistance Program (NRC IRAP).

"At Inventys, we see a real opportunity to build a CO2 marketplace where tonnes of CO2 are traded between emitters and users," said Inventys president and chief executive officer (CEO) Claude Letourneau.

Phase I of Project CO2MENT, the Contaminant Program, will attempt to reduce harmful organic and inorganic substances, such as sulphur dioxide, dust and soot, as well as nitrogen oxides, from cement flue gas. Phase II, the CO2 Capture Program, will separate the CO2 from flue gas using a customised-for-cement version of Inventys' carbon capture technology at pilot scale. Phase III, the CO2 Reuse Program, will prepare post-combustion CO2 for reuse and support the economical assessment and demonstration of CO2 conversion technologies onsite, such as CO2-injected concrete and fly ash.

Funding for the first two phases is complete and development of Phase I is underway. Phase I will begin operation in 2019 followed by Phase II and III in 2020.

Published in Global Cement News
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