Displaying items by tag: Competition

Companhia Siderúrgica Nacional (CSN) Cimentos was confirmed this week as the agreed buyer for Holcim’s Brazilian cement business for US$1.03bn. The deal includes five integrated cement plants, four grinding plants and 19 ready-mix concrete facilities. CSN is now poised to become Brazil’s third-largest cement producer by production capacity after Votorantim and InterCement. Or second place if you believe CSN’s cheeky claims about a competitor’s idle capacity!

Figure 1: Map of cement plants included in CSN Cimentos’ deal to buy LafargeHolcim Brazil assets. Source: CSN Investor Relations website.

CSN originally started out in steel production and this remains the major part of its operations to the present day. In 2020 it reported revenue of US$5.74bn. Around 55% of this came from its steel business, 42% from mining, 5% in logistics and only 3% came from its cement segment. CSN’s path in the cement sector started in 2009 when it started grinding blast furnace slag and clinker at its Presidente Vargas Plant at Volta Redonda in Rio de Janeiro state. It then started clinker production in 2011 at its integrated Arcos plant in Minas Gerais. Not a lot happened for the next decade, publicly at least, as the country faced an economic downturn and national cement sales sunk to a low in 2017. From around 2019, CSN Cimentos then started talking about a number of new proposed plant projects elsewhere in Brazil, dependent on market growth and an anticipated initial public offering (IPO). These included plants at Ceará, Sergipe, Pará and Paraná and expansion to the existing units in the south-east. Then CSN Cimentos agreed to buy Cimento Elizabeth for US$220m in July 2021.

It is worth noting that the Holcim acquisition is subject to approval by the local competition authority. For example, the Cimento Elizabeth plant and Holcim’s Caaporã plant are both in Paraíba state and within about 30km of each other. If approved, this would give CSN Cimentos two of the four integrated plants in the state, with the other two operated by Votorantim and InterCement respectively. CSN also stands to pick up four integrated plants in Minas Gerais from Holcim to add to the one it holds at present. Although this would seem to be of less concern due to the high number of plants in the state.

Holcim has made a point of saying that its divestment in Brazil is part of its strategy to refocus on sustainable building solutions with the proceeds going towards its Solutions & Products business following the Firestone acquisition that completed in early 2021. It has also stated previously that it wants to concentrate on core markets with long term prospects. In this context a major steelmaker like CSN diversifying into cement is a contrast. Both industries are high CO₂ emitters so CSN is hardly moving away from carbon-intensive sectors. Yet the two have operational, economic and sustainability synergies through the use of slag in cement production. This puts CSN Cimentos in company with Votorantim in Brazil and JSW Cement in India, two other steel manufacturers that also produce cement. Whatever else happens at the 26th United Nations Climate Change conference (COP26) in November 2021, it seems unlikely that global demand for steel or cement is likely to be significantly reduced. CSN Cimentos is now going to resume its IPO of shares to raise funds for the Holcim acquisition.

Acquisitions are all about timing. The CSN Cimentos-Holcim deal follows the purchase of CRH Brazil by Buzzi Unicem’s Companhia Nacional de Cimento (CNC) joint-venture earlier in 2021. As mentioned above, the cement market in Brazil has been doing well since it started recovering in 2018. The coronavirus pandemic barely slowed this down due to weak lockdown measures compared to other countries. The current run of sales growth may be tapering off based on the latest National Cement Industry Association (SNIC) figures for August 2021. Rolling annual totals on a monthly basis had been growing since mid-2019 but this started to slow in May 2021. Annual sales will be up in 2021 based on the figures so far this year but after that, who knows? A CSN investors’ day document in December 2020 predicted, as one would expect, steady cement consumption growth in Brazil until at least 2025, based on correlated forecast growth in the general economy. Yet fears of inflation, rising prices and political uncertainty ahead of the next general election in late 2022 may undermine this. InterCement, for example, cancelled a proposed IPO in July 2021 due to low valuations amid investor uncertainty. CSN Cimentos may encounter similar issues with its own planned IPO or face over-leveraging itself when it picks up the tab for LafargeHolcim Brazil. Either way, CSN decided to take the risk on its path to becoming Brazil’s third largest cement producer.

Pakistan: The Association of Builders and Developers (ABAD) has asked the government to appoint a commission to investigate rises in cement prices. The Pakistan Observer newspaper has reported that ABAD chair Fayyaz Ilyas alleged that producers had colluded as a cartel. He said that price rises have prevented the construction sector from being able to realise the aims of the Naya Pakistan housing scheme.

Mozambique: Adil Cement, África Cement Factory, Maputo Cement, National Cement, Limak Cement Factory, Royal Cement and Suneira Cement Fonte have written a letter to the Ministry of Industry and Commerce complaining about ‘unfair’ pricing by Dugongo Cement. They allege that the pricing of their Chinese-backed rival breaks local competition law and has caused harm to their businesses, according to Moçambique Media Online. The price of cement has reportedly dropped by as much as 70% since Dugongo Cement’s new plant opened in May 2021.

India: Dubai-based Synergy Metals has made an offer and sought the permission of the Competition Commission of India to acquire a minority stake in JSW Group subsidiary JSW Cement. The New Indian Express has reported that JSW Group is seeking to reduce its stake ahead of an initial public offer (IPO) for the producer. The company is valued at over US$2.0bn and is seeking to sell US$200m-worth of stakes.

Egypt: The Egyptian Competition Authority has approved a request by 23 cement producers for permission for a temporary reduction in their cement output by 11%, with additional cuts of 3% per kiln line. Reuters has reported that the reduced quotas will be in force between 15 July 2021 and 15 July 2022. Previously, two cement executives quoted by the source said that the proposed cuts seemed unfair on multinational companies, like them, that operate older plants.

Brazil: Votorantim Cimentos is preparing to bid for some of LafargeHolcim’s assets in Brazil. However, the company is limited by local competition rules so it is unable to try and buy all of LafargeHolcim’s assets, according the Valor Economico newspaper. In a statement to Reuters, Votorantim said that it had not made a bid yet but that it was always open to new opportunities. LafargeHolcim was reported by local press in April 2021 as wanting to sell its assets in the country.

Russia: Mikhailovsky Building Material Works (Mikhailovsky KSM), part of Smikom Group, has received conditional approval to acquire Eurocement. Interfax has reported that the Federal Antimonopoly Service made its approval on a number of conditions including the requirement that Mikhailovsky KSM submits to it a quarterly performance report. If prices rise by more than 5% in a month then the company will be required to explain why to the regulator. The producer will also be obliged to fulfil any existing contracts and preserve the technological capability of its production base.

Eurocement currently holds a 35% market share in Central district, the region where Mikhailovsky KSM produces its building materials.

US: HeidelbergCement subsidiary Lehigh Cement and Keystone Cement have stepped away from an agreement to merge their businesses. The Federal Trade Commission (FTC) voted to challenge the proposed merger in late May 2021.

FTC Bureau of Competition acting director Maribeth Petrizzi said, “This is great news for cement customers in eastern Pennsylvania and western New Jersey. The FTC voted 4-0 to challenge this transaction because it would have reduced the number of significant competitors in the market for grey Portland Cement in this region from four to three. I’m grateful to the bureau’s staff for their tireless efforts throughout this investigation, but also to our partners in the Pennsylvania Attorney General’s Office, who worked closely with us to ensure that cement customers in this region will continue to benefit from competition between Lehigh and Keystone.”

Lithuania: The Lithuanian Competition Council has permitted Germany-based Schwenk Zement to increase its stake in Akmenes Cement to 97% from 47%. The markets authority also granted permission for Schwenk Zement’s 75% acquisition of limestone and clay producer Kalcitas and 100% acquisitions of building materials suppliers Cemeka and Lanku Bokstai.

Spain: Turkey-based Çimsa Çimento intends to complete its acquisition of Cemex’s Buñol white cement plant in June 2021. Local government says that the purchase agreement has been in place since 2019 but has delayed by the international nature of the deal and competition concerns, according to Agencia EFE. Çimsa Çimento agreed to buy Cemex’s white cement business in Spain, including its Buñol plant, for around US$180m in March 2019. It was originally scheduled for completion in the second half of 2019.