
Displaying items by tag: Fuchs
Germany: Lubrication supplier Fuchs has embarked on a global marketing campaign to grow its brand awareness. The ‘Moving Your World’ initiative is using out-of-home advertising at 12 international airports in five continents to increase visibility for the company. Earlier in the year the company changed its name from Fuchs Petrolub to Fuchs as part of the same process. The company is also targeting new products and services at electric vehicles, digitalisation and sustainability as parts of its Fuchs2025 future business strategy.
Tina Vogel, Vice President Corporate Marketing and Communications at Fuchs, commented "We're on the road to establishing a strong global brand. On this journey, we're placing great emphasis on establishing long-term partnerships and a brand that also reflects the trust people are placing in us. The emotional statement Moving Your World also describes our purpose and helps us stand out from the crowd, highlighting what we stand for and why we do what we do: keeping the world of our customers moving and advancing it ever forward." Fuchs worked with Hamburg-based strategy and technology consultancy Clue One on the campaign.
Germany: Fuchs Lubritech has merged into Fuchs Schmierstoffe. Following the merger, the latter also rebranded as Fuchs Lubricants Germany on 3 June 2022. Fuchs Lubricants Germany will assume all contractual responsibilities of Fuchs Lubritech.
Sweden: Germany-based Fuchs has signed an agreement to buy the lubricants business of Gleitmo Technik in July 2021. It will be integrated into its Fuchs Lubricants Sweden subsidiary. The acquisition includes the company’s customer base, product portfolio, staff and a lease agreement of the Gleitmo office and warehouse in Kungsbacka. The purchase is intended to make strengthen Fuchs Lubricants Sweden business position in Sweden and the Nordic Region.
Germany: Lubricants specialist Fuchs has announced its collaboration with chemicals company BASF in performing a cradle-to-grave analysis of different mineral oil hydraulic fluids that takes into account all environmental and economic aspects of their lifecycle. The study concluded that high performance multigrade hydraulic oil (HVLP) has a lower environmental impact and lower overall cost than monograde hydraulic oil (HLP). Fuchs said, “This advantage is mainly based on an improved diesel fuel economy throughout the use phase - primarily due to improved volumetric fluid efficiency, lower friction and lower fluid mass circulation ratio.”
Fuchs and BASF both supply lubricants and chemical products to the cement industry.
Fuchs Group establishes three intensified trading partnerships
17 January 2020Switzerland: Fuchs Group, which serves Swiss cement producers through its local trading partners, has established three additional intensified trading partnerships with Aseol Suisse AG, Laveba and S. Affolter for distribution of its industrial lubricants and lubricants for special applications in various regions. Aseol Suisse AG and Laveba are lubricant producers and distributors, while S. Affolter is a physical and chemical heat transfer specialist.
Fuchs acquires 50% stakes in three Sub-Saharan distributors
17 December 2019Africa: German-based lubricants supplier Fuchs has taken over direct ownership of 50% of three distribution subsidiaries of its regional subsidiary Fuchs Southern Africa. The companies are based in Zambia, Zimbabwe and Mozambique. The acquisitions will support Fuchs’ aim of increasing its supply to African markets, according to Fuchs executive board chairman Stefan Fuchs. "Investment in a state of the art, fully automated grease manufacturing plant which opened in Isando, Johannesburg, in 2018” signifies the company’s commitment to sustainable social development of the continent, said Fuchs, adding, “Further plant expansions are already being planned.”
Fuchs building new materials warehouse in the UK
01 October 2019UK: Fuchs Lubricants is building a new Euro5.5m raw materials warehouse at its headquarters in Staffordshire. Work on the project started in August 2019 and it is due for completion in the second quarter of 2020. Once completed it will ‘significantly’ increased the amount of raw materials the business can store on-site.
The warehouse will have a capacity of approximately 4000 pallet spaces, with ability for automatic or manual storage place allocation. Two wire-guided driverless Very Narrow Aisle trucks will operate in the unit. Warehouse Control and Warehouse Management Systems will streamline the process, with benefits including goods receipt entry and booking, a paperless put away process, inventory support and batch traceability.
Fuchs opens Izmir lubricant plant
06 September 2019Turkey: Fuchs Petrolub and Opet Petrolcülüks’ joint venture Opet Fuchs has completed construction of its 60,000t/yr plant for the production of assorted oil products, including lubricants for the cement industry. The facility was the result of Euro24m in investment.
Fuchs opens new plant in Suzhou
25 April 2019China: Germany’s Fuchs Petrolub has opened new plant in Wujiang, Suzhou. The Euro46m unit replaces a plant in Shanghai. Work on the plant started in 2017.
The new 80,000m² plant has a capacity of 100,000t/yr in phase one, almost double the capacity of the Shanghai plant. The automated high-bay warehouse has a capacity of 12,000 pallets. The production portfolio includes automotive oils, industrial oils, metalworking fluids, corrosion preventatives, rolling oils, coating materials and products for the forging industry. Expansion in phase two is at the development stage. Fuchs is also expanding its offices and laboratories at the site in Shanghai.
Fuchs opens upgrade to plant in Kaiserslautern
12 March 2019Germany: Fuchs Petrolub has officially opened an expansion to its plant in Kaiserslautern. A new automated storage and retrieval system (ASRS) warehouse, two production halls and new office space for a total of Euro16m have been built on the premises of Fuchs Lubritech. The location, which mainly produces lubricants for special applications, now covers a total of 96,000m².
"The growth of the special application division and the concentration of diverse activities at this location made an expansion necessary. The extension is part of our global growth initiative, which is focused on capacity increase in line with advanced technology," said Stefan Fuchs, Chairman of the Board of Fuchs Petrolub.