Germany: Lubrication supplier Fuchs has embarked on a global marketing campaign to grow its brand awareness. The ‘Moving Your World’ initiative is using out-of-home advertising at 12 international airports in five continents to increase visibility for the company. Earlier in the year the company changed its name from Fuchs Petrolub to Fuchs as part of the same process. The company is also targeting new products and services at electric vehicles, digitalisation and sustainability as parts of its Fuchs2025 future business strategy.
Tina Vogel, Vice President Corporate Marketing and Communications at Fuchs, commented "We're on the road to establishing a strong global brand. On this journey, we're placing great emphasis on establishing long-term partnerships and a brand that also reflects the trust people are placing in us. The emotional statement Moving Your World also describes our purpose and helps us stand out from the crowd, highlighting what we stand for and why we do what we do: keeping the world of our customers moving and advancing it ever forward." Fuchs worked with Hamburg-based strategy and technology consultancy Clue One on the campaign.
