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LafargeHolcim has officially opened a new cement line at its Barossa cement plant in Brail. It is unfortunate timing given that the Brazilian cement industry has not had an easy time of it of late. The wider economy in the country has been in recession since it was hit by falling commodity and oil prices and gross domestic product (GDP) fell by 3.8% in 2015. The International Monetary Fund (IMF) has predicted currently that the GDP will fall by a similar amount in 2016. Alongside this, the Petrobras corruption inquiry has enveloped construction companies and led to the suspension of president of Dilma Rousseff. The Instituto Brasileiro de Geografia e Estatística (IBGE) reported that the national construction industry contracted by 7.6% in 2015.

Graph 1: Brazilian cement production from 2011 to 2015. Source: SNIC.

Graph 2: Brazilian cement production by quarter from 2015 to March 2016. Source: SNIC.

Graph 1 summarises, with National Union of the Cement Industry (SNIC) data, what happened to cement production in 2015. It fell by 9.6% to 64.4Mt in 2015 from 71.3Mt in 2014. Unfortunately, as Graph 2 shows, the downward production trend is accelerating into 2016. Production fell by 5.76% year-on-year to 15.6Mt in the first quarter of 2015 from 17.1Mt in the first quarter of 2014. Now, production has fallen by 11% to 13.9Mt in the first quarter of 2016. April 2016 figures also appear to be following the same trend.

Amidst these conditions Votorantim somehow managed to hold its cement business revenue up; increasing it by 6% to US$3.82bn in 2015. Despite this its cement sales volumes fell by 6% to 35Mt. As a result, Votorantim announced plans to temporarily shutdown kilns and plants and sell off selected concrete assets. Cimento Tupi reported that its cement and clinker sales volumes fell by 23% to 1631Mt in 2015 from 2119Mt in 2014. It blamed the fall of the ‘retraction’ of the cement market and a wide-scale maintenance campaign it had implemented on its kilns. Its revenue fell by 26% to US$98.8m from US$134m.

LafargeHolcim pulled no punches when it blamed challenging conditions in Brazil for dragging its financial results down globally in 2015. It didn’t release any specific figures for the country but it described its cement volumes as falling ‘significantly’ with competition and cost inflation adding to the chaos. This has gotten worse in the first quarter of 2016 with volumes further affected. Its cement sales volumes in Latin America fell by 10.7% year-on-year for the period principally due to Brazil. Companhia Siderúrgica Nacional (CSN) has reported an 8% rise in production to 531,000t in the first quarter of 2016 and an 8% rise in sales volumes to 571,000t in the same period. This was partly achieved by the ramp-up of production at its new plant at Arcos in Minas Gerais.

In the wider cement supplier sector the knock-on from falling cement demand has hit refractory manufacturer Magnesita. Its revenue fell by 17% year-on-year to US$66.9m for the first quarter of 2016. This was due to falling steel production in various territories and the negative effects of the construction market in Brazil hurting its cement customers.

It is unsurprising that companies like LafargeHolcim commissioned new capacity in Brail a few years ago given the promise the market seemed to hold. Both the CSN project at Arcos and Holcim’s Barroso project were announced in 2012 near the height of the market. Both are also based in Minas Gerais, the country’s biggest cement producing state. Predicting both the drop in the international commodities markets and a local political crisis would have been hard to predict. All these producers can do now is sit back and wait out the situation with their efficiency gains until the construction rates pick up again. Hopefully the first quarter results for Brazil’s two leading cement producers, Votorantim and InterCement, will not be too depressing.

Switzerland: LafargeHolcim has appointed Caroline Luscombe as the group’s new Head of Organisation and Human Resources and member of the Executive Committee. Her role starts from 1 July 2016 and she will be based in Zurich. She succeeds Jean-Jacques Gauthier.

Luscombe joins LafargeHolcim from Syngenta where she has been Head of Human Resources since January 2010 and a member of the Executive Committee since 2012. Prior to joining Syngenta, Luscombe held senior human resource roles in the financial and healthcare businesses of the GE Group, and in the speciality chemical company, Laporte.

Having led the human resource integration between Lafarge and Holcim, Jean-Jacques Gauthier will be appointed as the Country Chief Executive Officer in Algeria from 1 September 2016. On taking up his new role, Jean-Jacques will relinquish his position on the Executive Committee.

Nigeria: Lafarge Africa has appointed Michel Puchercos as its new group Managing Director and chief executive officer. He assumed his post on 1 April 2016. He replaces Peter Hoddinott.

Puchercos, a French national, started his career in 1982 at the French Ministry of Agriculture before working at other companies in the biochemistry and food industry. He joined Lafarge as Head, Strategy and Purchasing in Orsan, Lafarge Biochemistry, and in 1998 became Director of Cement Strategy and Information Systems, Lafarge Gypsum. Puchercos became the Director of Cement strategy, Lafarge Group in France in 2003 before becoming the CEO for Lafarge operations in Kenya and Uganda in 2005. He then became the CEO of Lafarge South Korea in 2009.

Puchercos is a graduate of Ecole Polytechnique, and the National School of Rural Engineering, Waterways & Forests, France.

India: Ambuja Cement has completed a 0.9Mt/yr capacity upgrade at its Sankrail grinding plant in West Bengal. The US$50m upgrade was commissioned on 24 May 2016. The cement grinding plant has increased its production capacity to 2.4Mt/yr from 1.5Mt/yr. The upgrade was originally announced in late 2012.

Philippines: Seasia Nectar Port Services has started commercial operations at Mariveles Dry Bulk Terminal in Bataan. Seasia chairman Ramon Atayde said the new facility would optimise the operations of dry bulk handling, according to the Manila Standard. The terminal is intended to handle shipments of clinker, coal, silica sand, other raw materials for cement and other dry bulk cargoes.

The company started the development of the 11.4 hectare port in 2015, including the development of a 5.9 hectare port facility with a 247m quay equipped with a 13.5m draft under the first phase. The initial phase of the project will accommodate two vessels of 120m or one supramax/panama vessel. It is designed to handle at least 3Mt/yr. The second and third phases will expand the dry bulk terminal to accommodate another two vessels or one supramax/panama vessel. Seasia is a joint venture company between Seasia Logistic Philippines and Nectar Group.

Australia: Martin Brydon, the chief executive officer of Adelaide Brighton, has said that the company’s cement and clinker sales volumes in 2016 will be similar or slightly lower than in 2015. He made the comments at the building materials company’s annual general meeting.

Cement and clinker markets were reported to be stronger in South Australia, New South Wales, Victoria and Queensland; and weaker in Western Australia and the Northern Territory. Adelaide Brighton’s cement sales are expected to improve in east coast markets. Cement sales generated 47% of Adelaide Brighton's revenue in 2015.

Adelaide Brighton has raised prices across all products in 2016 due to strong demand and raised costs of imports due to a weaker Australian dollar.

Kazakhstan: Steppe Cement revenue has fallen by 20% year-on-year to US$93.6m in 2015 from US$117m in 2014. However, its cement sales volumes rose by 2% to 1.64Mt from 1.61Mt. The company reported that its 2015 results were adversely affected by a devaluation of the Kazakhstan Tenge and the US Dollar. It also noted a net loss of US$3.4m in 2015 due to a foreign exchange loss of US$16.4m.

The cement producer expects that market demand in the country for cement will be stable or decrease slightly in 2016. This will depend on government investment plans and the general economy. It also hopes to regain its market share of 19% after falling to 17% in 2015.

Ghana: Dangote Cement has appealed to the Ghanaian government to ban imports of cement from China. Dangote officials made the comments on a press tour of its own cement import terminal at Tema, according to Kaspa local radio. Chinese cement importers were accused of not paying correct tariffs and not holding adequate certification.

Dangote, a cement producer based in Nigeria, faced investigations by the Ghanaian Ministry of Trade and Industry in February 2016 due to allegations of predatory pricing reported by local media. As well as operating a 1Mt/yr cement import terminal the company is building a 1.5Mt/yr clinker grinding plant in Takoradi.

Brazil: LafargeHolcim will strengthen its cement production network in Latin America today, with the opening of a new cement line at its cement plant in Barroso, Brazil. The group says that the construction of the new line at the existing Barroso site is part of the group’s strategy to reduce the cost per tonne of its cement, while improving quality and efficiency, in order to operate profitably in a low investment environment.

The new line in Barroso, which LafargeHolcim claims to be the most modern in Brazil, will increase operational efficiency and cost competitiveness based on its state-of-the-art technology. Equipment includes the world's largest vertical cement mill from Gebr. Pfeiffer and an FCB Horomill for raw materials. The plant’s total capacity will rise to 3.6Mt/yr and the new line will allow the total cost per tonne of cement to fall by around 25% from 2014 to 2017.

Eric Olsen, CEO of LafargeHolcim, said, “The opening of Barroso is key to our strategy in Brazil and will allow us to further improve our cost structure while we continue to supply our customers with our high-quality solutions.”

Malaysia: Lafarge Malaysia, part of LafargeHolcim, saw its net profit fall by nearly 72% to US$5m in the first quarter of 2016, from US$17.9m in the same period a year earlier. It reported lower contributions from its cement segment, following prolonged price competition. The one-off costs of integrating Holcim Malaysia within the company also affected earnings. Lafarge Malaysia’s quarterly revenue slipped by 3.8% to US$162m from US$168.8m in the first quarter of 2015.