Displaying items by tag: Holcim Mexico

Holcim Mexico has been promoting itself as the lynchpin of the group’s growth in Latin America this week. The move makes sense following the spin-off of Holcim’s North America business in late June 2025. The company says that Mexico has a housing deficit, has the highest profitability margin in Latin America and it is leading the transformation toward circular and low-carbon construction.

The bullseye on Latin America was first planted by Holcim in the group’s NextGen Growth 2030 strategy that was released in March 2025. With the company preparing to separate off its most profitable section in the US, it decided to highlight new reasons for investors to stay interested. The summary was ‘focused investment’ in attractive markets in Latin America, Europe, North Africa and Australia, sustainability-driven growth with demolition materials singled out and an emphasis on the building solutions division. Although the Latin America division supplied the smallest geographical share of new group net sales in 2024 (US$3.9bn, 19%), the profitability metric presented, recurring earnings before interest and taxation (EBIT) margin, gave the region the highest result. Or in other words, Holcim is telling investors that it may have divested North America but it still has business south of the Rio Grande… and it looks promising. It then said that it has the ‘best’ geographical coverage and vertical integration in the region and the largest construction materials retail franchise in the form of Disensa.

Understandably, the likes of Cemex, Cementos Argos, Votorantim and others might take exception to some of this. For example, Cemex reported net sales in excess of US$6bn in Latin America and the Caribbean, and Votorantim reported net sales of around US$4.8bn in 2024. Yet, Holcim’s claim of regional spread does carry some weight. It purchased Comacsa and Mixercon in Peru and assets from Cemex in Guatemala in 2024. At the end of the year the group owned integrated cement plants in Argentina, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Mexico and Peru. Plus it held grinding plants in the French Antilles and Nicaragua. All of these are majority-owned subsidiaries, often also with aggregate, ready-mixed concrete and building systems businesses. Holcim may have sold up in Brazil in 2022 but it still holds a relatively intact network in Latin America.

Graph 1: Grey cement production in Mexico, 2020 - April 2025, rolling 12 months. Source: National Institute of Statistics and Geography (INEGI).

As for the market, Holcim reported modest but growing net sales in Latin America in 2024, despite lower sales volumes plus elections in Mexico, economic issues in Argentina and political instability in Ecuador. Focusing on Mexico, local cement volumes were said to be stable, aided by a recovery in bagged cement in spite of bulk sales falling on the back of fewer infrastructure projects. Holcim Mexico also spent US$55m on building a new grinding unit at its integrated Macuspana plant in Tabasco. Once complete, the update will increase the site’s capacity by 0.5Mt/yr to 1.5Mt/yr.

Cemex, the market leader in Mexico, released more direct information. It saw its sales and operating earnings fall in 2024. This was blamed on a poor second half to the year following the presidential election in June 2024. GCC’s sales fell more sharply in 2024 and this was blamed on “energy infrastructure limitations and permitting delays in Juarez.” So far in 2025, in the first quarter, the pain in Mexico for the construction sector has continued, with both Cemex and GCC noting strong falls in cement volumes and sales due to a slowdown in industrial demand. Holcim has not reported on Mexico directly so far in 2025 only saying that sales have risen in local currencies in Latin America as a whole in the first quarter. Cemex started a cost cutting exercise in February 2025 in response to the situation. Graph 1 above shows Mexican cement production. Although it should be noted that Cemex and GCC still run subsidiaries in the US. Holcim now does not. Rolling 12-month cement production figures in Mexico started falling in September 2024 and continued to do so until April 2025, the date of the latest data provided by the National Institute of Statistics and Geography.

Despite falling volumes though, the price of cement in Mexico remains high by international standards. At the start of July 2025 the National Association of Independent Businessmen (ANEI) raised the alarm that distributors had warned of an 8% price rise on the way. It’s in this environment that news stories such as Bolivia-based Empresa Pública de Cementos Bolivia (ECEBOL), a producer in a landlocked and mountainous country, preparing to export clinker to Mexico from July 2025 start to sound credible. Sales may have been down in Mexico in 2024 but earnings and margins remain high. In the medium-to-longer term the country looks even more promising, with plenty of scope for development and building products. Ditto the rest of Latin America.

One way a multinational heavy building materials company with a presence in sustainability-obsessed Europe might gain an advantage in the region is by using its knowledge to capture the easier decarbonisation routes first. This is exactly the route Holcim and Holcim Mexico seem to be taking by promoting lower carbon cement and concrete products, and by growing the recycling of demolition materials. Another option, of course, is that Holcim is bolstering its Latin America division ahead of a potential divestment. Either way, Holcim is presenting a plan for growth in its new form, shorn of North America. It’s all to play for.

Mexico: Holcim has placed Mexico at the centre of its NextGen Growth 2030 strategy to ‘drive profitable expansion’ in Europe, Australia, North Africa and Latin America following the spin-off of its North American business. Mexico now plays a strategic role in scaling sustainable construction solutions across the region and will allow Holcim to respond to key global trends such as urbanisation, housing shortages, resilient infrastructure and environmental sustainability.

Holcim Mexico CEO Christian Dedeu said “Mexico is now a strategic market where we will scale innovative solutions for circular and low-carbon construction. Our goal is to triple the recycling of demolition materials, double the Disensa store network and expand our sustainable offering through ECOPact and ECOPlanet.”

Dedeu added “In a region facing major social and environmental challenges, Mexico and Latin America have the potential to lead a new era of sustainable construction. At Holcim, we are committed to scaling solutions that address the climate emergency while building progress for people and the planet.”

Mexico: Holcim México has mitigated 1.7Mt of CO₂ emissions in housing and infrastructure projects throughout the country in 2024, according to a press release, through its ECOPact, ECOPlanet and ECOCycle sustainable products.

Holcim’s ECOPact low-carbon concrete reduces CO₂ emissions by at least 30% and represents 15% of its concrete sales, with a target of 27% by 2027. Its ECOPlanet cement range reduces CO₂ emissions by 35-65% relative to traditional blends and accounts for 56% of cement sales, with a target of 77% by 2027. ECOCycle technology incorporates recycled construction and demolition materials into concrete for non-structural applications like pavements.

Colombia: Holcim Colombia has appointed Martín Costanian as its CEO. He succeeds Marco Maccarelli in the position, who has been appointed as the CEO for Holcim Switzerland, Italy, South Germany and Haut Rhin.

Costanian, a Uruguayan national, has worked for Holcim since 2019 when he joined the group as the Chief Financial Officer for Holcim México. He later joined the group’s Strategy and Growth Directorate in early 2024. Earlier in his career he held finance roles for Keurig Dr Pepper and 3M, and has held roles with Kraft Foods Group. Costanian is a science and business graduate from the Universidad Católica del Uruguay and holds a master of business administration (MBA) from the Carlson School of Management, part of University of Minnesota.

Switzerland: Holcim has appointed Marco Maccarelli as its Director of Central and Eastern Europe. He will succeed Simon Kronenberg in the post in June 2024, according to the 24 Heures newspaper. The position includes the responsibility of head of Holcim Schweiz.

Maccarelli is currently working as the CEO of Holcim Colombia. Prior to this, he worked for Holcim Mexico first as Director Innovation and Commercial Development and later as Director Cement Sales & Retail. He has worked for Holcim for over 15 years and holds more than 20 years’ experience in the construction sector.

Mexico: Holcim Mexico has appointed Jorge González Mateu as its chief financial officer (CFO). He previously worked as the Head of Controlling and the Deputy CFO for Holcim Mexico. González Mateu has worked for Holcim group since 2013 with similar financial roles for Holcim Ecuador, as well as other related positions for the group in Spain and Switzerland. Prior to this he worked for Tarmac in Spain.

Mexico: Holcim México will invest US$55m in the construction of a new cement mill at its Macuspana plant in Tabasco state. The producer says that the mill will increase the plant's cement capacity by 50% to 1.5Mt/yr. This will lead to an increase in the plant’s total workforce to 300 people.

General director Jaime Hill said "This investment in Tabasco reflects our firm conviction in the potential of the Mexican southeast and our commitment to the sustainable development of the region. Through this expansion, we will not only increase our capacity to supply the states of Tabasco, Chiapas, Campeche, Yucatán and Quintana Roo, but also reinforce our role in the decarbonisation of the construction industry, offering low-emission products like our cements from the ECOPlanet range."

Mexico: Holcim Mexico has concluded a deal to set up a trial of hydrogen injection in kilns at one or more of its seven cement plants in Mexico. The producer says that the technology will optimise combustion processes and facilitate the increased substitution of alternative fuel.

Mexico: Holcim Mexico says that its supply of cement to the government’s Tren Maya railway project is 170,000t/month. This corresponds to 50 – 60% of its total production volumes. Local press has reported that construction of the 1500km-long Tren Maya railway will consume 1Mm³ of concrete. Holcim supplied its cement for Sections 1 – 3 of the line between 2020 and 2022. It is currently supplying Section 5, which is 50% complete. The cement comes from the company’s Orizaba, Veracruz, plant; its Macuspana, Tabasco, plant and its Mérida, Yucatán, plant.

Holcim Mexico’s infrastructure development manager Fernando Roldan said "Our participation has been a challenge, but the relationship we have with the suppliers and with the construction companies in charge of the railway has allowed us to meet the requirements."

Mexico: Holcim Mexico has commenced production of its Fuerte Más reduced-CO₂ cement at its cement plants in Macuspana and Tabasco at a combined rate of 60,000t/yr. The cement offers 50% reduced CO₂ emissions and 10% higher physical performance than ordinary Portland cement (OPC). The El Economista newspaper has reported that Holcim Mexico replaces some of the clinker in the cement with locally-sourced minerals from Southeast Mexico. Chemical compounds in the material colour the cement red.

The Centre for Technological Innovation for Construction (CITEC) Toluca verified the product as suitable for all applications. Holcim Mexico's industrial director Adrián Belli said that comparable green cements are currently only available in France and Italy.