Displaying items by tag: Pacific Avenue Capital Partners

The FLSmidth Cement divestment story took a historic turn this week with the renaming of the company to Fuller Technologies. The sale of the company to private equity firm Pacific Avenue Capital Partners completed on 31 October 2025. Pacific Avenue then publicly rebranded the firm a few days later in early November 2025.

FLSmidth Cement was sold as a complete operating business with all the intellectual property (IP), technology, employees, manufacturing facilities, sales and service organisations included. For more on this read Global Cement Weekly #716. The decision to change the name to Fuller Technologies harks back to the history of FLSmidth and related companies. Pennsylvania-based Fuller Company dates back to the mid-19th Century with the formation of the McKee-Fuller Foundry Company. Fuller Company later emerged in the 1920s when it started selling the Fuller-Kinyon pump, a pneumatic screw pump that simplified the handling of pulverised materials. This product went on to become well known for cement conveying. In 1959 Fuller acquired Traylor Engineering. It was then later acquired by FLSmidth in 1990.

What is interesting here is that Pacific Avenue has chosen to emphasise the US industrial heritage of its acquisition. Looking at the numbers last year offers one answer as to why. Purely in economic terms FLSmidth Cement’s revenue share broke down as follows in 2024: US - 24%; Denmark - 14%; India - 11%; Indonesia - 9%; Brazil - 8%; Türkiye - 7%; and China - 7%. The remainder came from export sales elsewhere.

Both Fuller and FLSmidth are well known brands in the cement sector though. One is American and the other is European. Focusing on the US brand name is a canny move given the increasing dominance of China-based equipment suppliers to the global cement market from the 2010s onwards. One of the few markets that the Chinese equipment suppliers have not made inroads into is the US. Whilst they may have supplied smaller pieces of equipment, major orders have remained the preserve of western companies. Or at least publicly they have. Partly this is because few new lines have been built recently. Yet, the three new clinker production lines in the US in recent years - Heidelberg Materials’ plant in Mitchell, Indiana, National Cement’s plant in Ragland, Alabama and GCC’s plant at Odessa, Texas - had major equipment supplied by either thyssenkrupp or KHD. Both companies are German, although KHD is majority-owned by a Chinese entity.

Western cement multinationals have focused on the US as they have retreated from the east. Key examples of this include CRH’s acquisition of Ash Grove in 2018 and the spin-off of Amrize by Holcim in 2025. Trade protectionism has then crept in under the Inflation Reduction Act in 2022 and the more overt tariffs introduced by the Trump administration in 2025. The US cement market is the third largest in the world and the fundamentals for the local construction materials market look good in the medium term. With carbon taxes in the US looking like a distant prospect, it’s a fair bet that more clinker production lines are likely to be required before too long. Protectionism and demand suggest that an equipment supplier to the cement sector with a historically American sounding name and long US-roots might just have an edge. Manufacturing facilities based in the US could also help reduce the cost of tariffs too.

Of course, given that Pacific Avenue is a private equity firm, it may be preparing for a future carve-out or other forms of financial engineering by building up the perceived value of its asset. Or maybe somebody at Pacific Avenue (or elsewhere) simply likes their American industrial history!

Anyway, welcome back to Fuller Technologies and best of luck. And, lest anyone forget, it remains a multinational company with offices in Europe, India, China, Brazil, Thailand, the UAE… and the US.

Denmark: FLSmidth has announced that it has now closed the sale of its cement business to an affiliate of global private equity firm Pacific Avenue Capital Partners. The company said that the transaction does not change its previously announced financial guidance for the full year 2025.

The company previously announced that it had entered into this agreement in June 2025, for a total value of €75m.

Pakistan: The Competition Commission of Pakistan (CCP) has approved the acquisition of Denmark-based FLSmidth’s global cement business by Pacific Avenue Capital Partners Management Company subsidiary ApS as it affects the Pakistani market. Local press has reported that the parties concluded a global share purchase agreement earlier in 2025.

FLSmidth subsidiary FLSmidth (Private) holds a non-dominant share across various cement technologies and services market sub-segments in Pakistan, while ApS has no current operational presence. The CCP’s Phase 1 investigation concluded that the transaction does not result in horizontal or vertical overlaps, raise competition concerns, create entry barriers or enhance the market power of FLSmidth (Private).

Denmark: Christopher Ashworth has resigned as the president of FLSmidth Cement. A new president will be announced for the company after it has completed its divestment to Pacific Avenue from FLSmith. In the interim period Cori Petersen, the Executive Vice President of FLSmidth, will work as the acting president of FLSmidth Cement. Ashworth joined FLSmith Cement as its president in 2023. Previously he worked as the vice president and managing director of Eurotherm, a subsidiary of Schneider-Electric.

It’s been a busy period at FLSmidth in Denmark with the announced sale of its Air Pollution Control business this week. This has followed the divestment of its cement business and its headquarters in Valby in late June 2025.

The Denmark-based company has moved towards mining over the last decade. In the mid-2010s, revenue from its cement business was higher than its mining division. This started to change in 2017 when it acquired part of Sandvik Mining Systems. The purchase of ThyssenKrupp Industrial Solutions’ mining business followed in 2021. The focus on mining then became more overt with the announcement of so-called “pure play strategies” for its mining and cement divisions in 2023. The public decision to sell the cement business came in early 2024. That year the cement division contributed about one fifth of group order intake, revenue and earnings. For more on the background to the decision to divest read Global Cement Weekly’s commentary in January 2024.

US-based private equity company Pacific Avenue Capital Partners was revealed as the buyer for the cement division on 20 June 2025. The value of the deal was presented as a total initial consideration of €75m and a further conditional deferred cash consideration of up to €75m. This latter payment appears to be based on undisclosed criteria. The cement division reported revenue of €596m and adjusted earnings before interest, taxation, depreciation and amortisation (EBITDA) of €54m in 2024. The divestment is expected to close in the second half of 2025 subject to the regulatory approval and so on.

However, other sales connected to FLSmidth’s cement business have also been occurring. A deal to sell its Non-Core Activities segment to KOCH Solutions was announced in June 2023. This includes a mixture of intellectual property for port and terminal equipment, stockyard systems and pipe conveyors. It also covers order backlog, employees and facilities. No purchase price has been revealed. Completion was originally planned for the end of 2024 but it has been put back to the end of 2025. In July 2023 the sale of its Advanced Filtration Technologies (AFT) filter media business to Micronics was declared. No price for the divestment was disclosed but a net gain of around €13m was reported in the company’s annual report.

Jump forward to 2024 and the divestment of MAAG gears and drives was swiftly announced and then completed in the first quarter to Sweden-based investment company Solix Group. As before no price was publicised but a net gain of around €3.75m was reported. Now, in 2025, the group signed a deal to sell its headquarters at Valby in Denmark for around €98m. The company has been based in the town since 1899 and the building in question at Vigerslev Allé was inaugurated in 1956. The company is planning to move to a new headquarters in Copenhagen later in 2025. This week the sale of its Air Pollution Control business to UK-based investors Rubicon Partners has been announced. It said that since 2020 the company has gradually been divesting businesses related to air pollution control. This latest sale is the last part of that process.

So that appears to be it for FLSmidth’s involvement in the cement sector beyond the quarry gates. The divestments have occurred in a piecemeal fashion rather than one single outright transaction. The Non-Core Activities and Advanced Filtration Technologies (AFT) segments are being sold to manufacturers. By contrast MAAG gears and drives, the Air Pollution Control business and the remainder of the cement business are being sold to investment companies. We’ll have to wait a few years to work out the implications of all of this.