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What will the next Trump presidency mean for the cement sector?
13 November 2024On 6 November 2024, Donald Trump appeared before followers in Florida, US, to declare victory in the 47th US presidential election. A sea of red baseball caps reflected the promise of the former president, now once again president-elect, to Make America Great Again. What Trump’s triumph means for the cement industry is not so straightforward. One lesson of President Trump’s 2017 – 2021 tenure as 45th president is that a Trump presidency comes with winners and losers.
Alongside the international heads of state posting their congratulations to Trump via social media was the Portland Cement Association (PCA), which represents US cement producers. In a post to LinkedIn, it took the chance to set out its priorities for the upcoming presidency, set to commence on 20 January 2025. These include collaborating on ‘market‐based initiatives’ to further reduce US cement’s CO2 emissions, addressing ‘regulatory burdens’ that currently hinder the uptake of alternative fuels (AF) and ensuring favourable policies and funding for the use of alternative cements under federal transport programmes, which are up for renewal in 2026, as well as collaborating on carbon capture, utilisation and storage.
The post was suitably diplomatic for an organisation that will have to work with the incoming administration for the next four years. Reading the policy priorities against some of Trump’s campaign promises, however, they may be more pointed. As part of his plan to stimulate economic growth, Trump has proposed an unspecified reduction of the ‘regulatory burden’ of environmental standards. He also purports to want to replace renewables with increased use of fossil fuels – in direct opposition to the PCA’s goal to slash the US cement industry’s coal and petcoke reliance from 60% to 10% by 2050. The PCA’s stance is not merely ideological: its roadmap is founded on the legally-binding Paris Agreement on climate change mitigation. Trump, who considers the Paris Agreement a ‘disaster,’ has the stated aim of withdrawing the US from the treaty – for a second time!
The PCA included a positive note that “We can all agree that the ultimate goal of our industry and the government is to best serve the American people.” In case there were any doubt as to what it feels best serves those people, it concluded that it will work with all federal officials to help communities in the US to build ‘a more resilient, sustainable’ country.
Producers themselves, in the US and many other markets, had been finalising first-half or nine-month financial results when the Trump news broke. Now came half-anticipated strategy discussions – and a surprise: in market after market, trading in cement stocks opened on the up. Ireland-based CRH’s share price spiked by 15%, before settling on a rise of 6% day-on-day. Mexico-based Cemex’s rose by 7% and Switzerland-based Holcim’s by 5%. Investors, clearly, glimpsed opportunity in uncertainty for these US-involved operators.
Trump’s campaign successfully positioned him as the disruptive outsider, despite being the known (or, at least, known-to-be-unpredictable) quantity of the two candidates. His promise to Americans was increased affordability; to corporations, deregulation. Either way, he stands to overhaul the past four years’ policy on the economy. All of this may keep Wall Street high-ballers placing their bets on Cemex or CRH, or on Holcim North America after it eventually joins them on the New York Stock Exchange. The prospect of more money in homebuyers’ pockets is attractive, especially to allied sectors like property development, where Trump himself worked for over 40 years. The cement industry, meanwhile, will be taking a hard look at what the Trump proposition might mean for its market.
US Geological Survey (USGS) data tracks a favourable market trend under the present Biden Administration – to date – for a US cement industry that has also grown in production terms. Consumption was 120Mt in 2023, up by 14% over the three-year-period from 2020, while production was 91Mt, up by 4% over the same period. President Biden has signed into law two major pieces of legislation – the Inflation Reduction Act and Infrastructure Investment and Jobs Act – with a combined value of US$1.94tn in additional public spending, to President Trump’s none. However, the Republican president previously proposed investing an additional US$200bn in 2018.
Trump voters may have perused the USGS’ most recent monthly cement figures, for July 2024, before casting their votes. The figures recorded a 5.2% year-on-year decline in total cement shipments in the year-to-date, to 58.6Mt. Both Eagle Materials and Italy-based Buzzi noted a recent lack of growth in US sales volumes in their latest financial results. Another possibly alarming trend for the industry – and anyone with a protectionist mindset - is the growth of imports, which rose from 14.8Mt in 2019 to 26Mt in 2023.
A defining feature of Trump’s original presidency, alongside Covid-19 lockdown, was his still-ongoing trade wars. We can expect Trump to resume his roll-out of new tariffs as soon as he can. This might include cement plant equipment produced in other jurisdictions, such as the EU. Compared to the roster of goods he previously denied entry to the US, however, 26Mt/yr of cement will be less easy to wrangle with in a country with a domestic shortfall of 29Mt/yr.
Whatever happens in politics, the US cement sector remains very strong, with historied local ownership and some of the most innovative plants in the industry globally. Global players continue to seek to maximise their US-facing presence, as evidenced by Brazil-based Votorantim Cimentos’ contemplation of an initial public offering (IPO) for Votorantim Cimentos North America, announced on 7 November 2024. For the industry, the day-to-day grind – and pyroprocess – goes on.
After all, Trump did not enact many of his more disruptive proposals, such as building a Mexican border wall, after his win in 2016. See Global Cement’s analysis of that proposal here. But even this record is an unreliable guide for what to expect in 2025 – 2029. Not only did Trump himself win the popular mandate this time around, but his allies also gained majorities in the House of Representatives and Senate, comprising the US legislature. This betokens a different pace and scale of possible changes.
In 10 weeks’ time, the US cement sector will be lobbying an entirely new regime. Now is the time for it to prepare whatever arguments will appeal to incoming lawmakers to allow it make the best of such opportunities as may be available.
Pakistan: The All-Pakistan Cement Distributors Association (APCDA) has asked the government to take heed of their strike call issued on 13 July 2024. The association is threatening action in response to new taxes and ordinances. These include a new sales tax, an increase in the 236-H income tax from 1% to 2.5% and the introduction of point-of-sale systems. APCDA said that the measures together made it ‘extremely difficult’ for cement dealers to operate. It called for exemptions or inclusion in a different presumptive tax regime in order to prevent industry collapse.
The News International newspaper has reported that association chair Chaudhry Sajid said that the new taxes will have to be passed on as additional costs for customers. He criticised the classification of cement as a fast-moving consumer good, as not all dealers are sufficiently ‘tech-savvy’ to adopt the requisite digital systems.
US: Representatives of the Portland Cement Association (PCA) and its members are meeting politicians at Congress to discuss cement sector decarbonisation on 12 and 13 June 2024. The PCA says that meetings will address permitting processes and new emission standards affecting the industry.
PCA president and CEO Mike Ireland said "There's a lot happening in Washington this year that directly impacts America's cement manufacturers, which is likely why we have a record turnout of cement company leadership in town for this fly-in. Our industry's top objective is to reach carbon neutrality. While our companies appreciate recent funding from the Department of Energy to assist in decarbonisation efforts, it's still challenging for them to make significant advancements due to a cumbersome permitting system and unrealistic Environmental Protection Agency regulations that could lead to eventual cuts in plant operations and staffing. As the infrastructure law is hitting its stride, the country needs more cement and concrete, not less. We're here to ask Congress to work with us to arrive at reasonable policies and standards that will allow manufacturers to continue to provide the resilient, sustainable building materials our country has come to expect."
India: The National Company Law Appellate Tribunal (NCLAT) has declined to stay insolvency proceedings against Jaiprakash Associates, following a challenge by its board. The board has been suspended since the NCLAT admitted an insolvency plea against the company on 3 June 2024. Press Trust of India News has reported that ICICI Bank first initiated proceedings over outstanding debts in September 2018.
The board of Jaiprakash Associates submitted that it will remain ‘asset-rich,’ even after it sells cement plants to repay loans. It attributed its present ‘liquidity crunch’ to delayed government approvals, ‘prolonged’ litigation and policy changes. The NCLAT stated that it must admit insolvency pleas in cases of defaulted debt repayment, saying that a judicial resolution will prevent further depletion of Jaiprakash Associates’ assets.
EU: The European Commission has introduced a Draft Guidance document regarding the Free Allocation Regulation (FAR), now expanded to include ‘alternative hydraulic binders’ within the cement clinker benchmark. To qualify for allocation under this benchmark, these binders must meet three specific criteria: they must be used in cement production, not be included in any other benchmark under the European Union's Emissions Trading Scheme (ETS), and must not be by-products of waste or other production processes.
The European Cement Association (CEMBUREAU) has expressed concerns regarding these criteria. Namely, that the proposed changes suggest a shift from a clinker to a cement-based benchmark approach, making current methodologies and regulations inconsistent and impractical, especially as cement production often occurs outside ETS-covered sites. CEMBUREAU also states that some materials like pozzolana and calcined clay, requiring activation by lime or grey cement clinker, do not fit the hydraulic binder definition. Lastly, the association suggests that only materials covered by the standard EN 197-1 should be considered as alternative hydraulic binders, implying that the current definition in the FAR is overly broad and potentially problematic.
Czech Republic: The Czech Cement Association (SVC ČR) says that it is “firmly” committed to decarbonise the cement industry and has agreed a clear roadmap explaining how to reach net zero by 2050. It added that it was also backing the strategy outlined in the European Commission’s (EC) industrial deal. In a statement the association said, “The position of SVC ČR regarding the proposal of the decarbonising targets by 2040 is that the Czech government has to prepare in cooperation with the individual industries a deep analysis of the opportunities and the risks arising from the new proposal and prepare a long-term strategy to support the competitiveness of Czech energy-intensive industries.”
SVC ČR distanced itself from comments published in ČTK Business News reporting that a group of energy-intensive industry associations in the country had challenged the EC's proposal to aim to reduce CO2 emissions by 90% by 2040. The associations argue that the target will harm the competitiveness of Czech industries. They say that it is based on unrealistic assumptions and overlooks the absence of necessary conditions for major investment in the EU’s green industry transformation.
This story was updated on 29 February 2024 with comments from SVC ČR
US: The Portland Cement Association (PCA) has voiced its concerns over the Environmental Protection Agency (EPA)'s newly finalised standard for particulate matter 2.5 (PM2.5). The new standard reduces the level of particulate matter below 2.5μm diameter permitted in flue gas emissions to 9μg/m3 from 12μg/m3. The PCA says that it is concerned that the new rule may restrict US cement producers’ operations and ‘further complicate’ their efforts to achieve net zero emissions by 2050.
President and CEO Mike Ireland said “This new rule strikes at the heart of the US cement industry's ability to deliver on the Biden Administration's infrastructure goals, as it would lead to fewer hours of operation at plants, which would mean layoffs, as well as less American cement and concrete at a time when the country needs more.” He added “The previous EPA standard on particulate matter emissions — arrived at by government officials working with industry — significantly drove down those emissions by 37% over the last 20 years. This downward trend would have continued without the new standard imposed."
However, EPA administrator Michael Stanley Regan said that the updated standard will prevent 4500 premature deaths and 290,000 lost workdays annually by 2032. Regan said “We do not have to sacrifice people to have a prosperous and booming economy.”
Global Cement and Concrete Association and China Cement Association to collaborate for cement decarbonisation
01 February 2024World: The Global Cement and Concrete Association (GCCA) has signed a new agreement with the China Cement Association (CCA). The agreement constitutes an historic ‘partnership pledge’ to accelerate cement decarbonisation globally in 2024 – 2026. The partners says that their collaboration will contribute to the development and launch of the upcoming China Cement Carbon Neutrality Roadmap. Equipment supplier Sinoma International Engineering and the European Cement Research Academy (ECRA) will also help to develop the roadmap. The GCCA previously launched its own global net zero roadmap in 2021. Together, GCCA and CCA members account for 90% of global cement production in capacity terms.
GCCA CEO Thomas Guillot, said “The world needs leadership and collaboration like never before, especially on addressing the key issue of our time, climate change. This agreement between the China industry and the global industry is a signal to the world that we stand ready to deliver the essential decarbonised building materials that our planet needs. Cement and concrete enable the key infrastructure, thriving and resilient communities, clean water, safe homes and the shift to clean energy that are essential to a future sustainable world.”
CCA Executive president Kong Xiangzhong said “This important agreement marks a win-win cooperation, and shows where we can collaborate effectively to bring insights, technical know-how and greater focus to our shared decarbonisation mission. I am sure this will create a mutually-beneficial and long-term partnership that will be crucial in building a more sustainable world.”
Philippines: The Cement Manufacturers Association of the Philippines (CEMAP) has warned that cement sector workers could be laid off due to competition from imports from Vietnam. It stated that local demand for cement has fallen and that the production capacity of the cement industry far exceeds expected demand in 2024, according to the Business World newspaper. The association noted that the cement industry employs 130,000 personnel both directly and indirectly.
CEMAP said in a statement, "As it stands, the Philippine cement industry has been forced to downscale operations as imports continue to cannibalize the market and, in certain cases, lay off workers due to the worsening market situation. With the projected increase of cement imports, manufacturers will be forced to further downscale operations until demand recovers or importers cease dumping and exploiting the local market."
National cement production capacity is reported to be 53Mt/yr in 2024 compared to anticipated demand of 34.5Mt. CEMAP says that 7Mt of cement was imported in 2023 despite selected anti-dumping tariffs. It expects this to rise in 2024 due to a contraction in the Vietnamese market.
MCi Carbon to install carbon capture plant at RHI Magnesita’s Hochfilzen dolomite plant
19 January 2024Austria/Australia: RHI Magnesita has signed a deal with Australia-based carbon capture company MCi Carbon for the construction of a large-scale carbon capture plant at its Hochfilzen dolomite plant in Tyrol, Austria. Prior to construction of the large-scale system in Austria, the companies will partner to test and scale-up MCi Carbon’s technology at the latter’s Myrtle demonstration plant in New South Wales, Australia. The Myrtle demonstration plant will aim to capture 1000t/yr of CO2.
RHI Magnesita CEO Stefan Borgas said "The partnership with MCi Carbon is forward-looking and their technological approach is particularly interesting because it combines carbon capture storage and carbon utilisation. This is currently the most promising way for the refractory industry to reduce process emissions."
MCi Carbon CEO of Marcus Dawe said "This investment marks a pivotal moment for MCi Carbon and underscores the trust our partners place in our transformative technology. With RHI Magnesita's support, we are poised to accelerate our global commercialisation efforts and address the challenges faced by heavy industries in achieving decarbonisation."
Attending the World Economic Forum in Davos, Switzerland, the company’s chief operating officer Sophia Hamblin Wang said "We call on global leaders to move beyond rhetoric and embrace tangible actions, fostering a climate-conscious, prosperous future. MCi Carbon’s technology proves that it is possible to decarbonise and create profitable business models at the same time. The support of RHI Magnesita accelerates our impact, amplifies our voice and solidifies our position as leaders in carbon capture and utilisation."