Displaying items by tag: Import

Eurocement recently trumpeted the production of two new types of cement at its Podgorensky plant in Voronezh Region. A focus on standards follows a self-declared offensive being taken by the leading Russian cement producer against foreign imports since August 2013.

When the 3Mt/yr Podgorensky plant reached its full production capacity in July 2013, Eurocement president Mikhail Skorokhod gave a press conference to promote his products over the imports from Iran and Turkey. Some of the more humorous comments Skorokhod made to the press included suggesting that Iranian cement might be radioactive and the revelation that the title of Eurocement's in-house magazine, 'All Shades of Grey', might be inspired by an erotic novel with a similar name ('50 Shades of Grey').

More seriously, Russia's southern regions between the Black Sea and the Caspian Sea are vulnerable to foreign imports. Both Turkey and Iran have high cement production capacities and they have access to the country via these two seas. In addition to rising housing construction in Russia since 2010, cement demand is expected to further take a boost from building associated with the Sochi 2014 Winter Olympics and the 2018 FIFA World Cup.

As stated by Skorokhod, the Podgorensky cement plant was created to fight foreign imports. Hence the focus on standards and government approval. The cement types in question - TSEM I 52.5N and TSEM II/ A-Sh 42.5N - were certified by NIIMosstroy (the Moscow Construction Research Institute) with additional testing conducted by the Voronezh Regional Center for Hygiene and Epidemiology. The move was similar to attempts made in recent years by local producers in southern and eastern Africa to focus consumers' minds on quality versus the potential risks of low-cost imports.

Eurocement clearly wants to fight imports head on given that, according to CMPRO data, total cement imports to Russia nearly doubled from 2.8Mt in 2011 to 5.1Mt in 2012. Turkey, Belarus and Iran were the main importers in 2012. In 2012 cement imports as a percentage of consumption hit their highest level since 2008. At the same time Russian consumption of cement rose by 13% to 65Mt in 2012 from 58Mt in 2012.

Back in August 2013, Skorokhod said that the Podgorensky plant had cut imports to the southern ports. With no figures available yet for imports in 2013 we can only wait and see.

Weston is off. The 'will-they, won't they' of the New Zealand cement industry took a more decisive turn this week with the announcement that Holcim New Zealand intends to import cement instead.

Once Holcim's existing cement plant at Westport winds down there will be no more indigenous cement production on New Zealand's South Island. Golden Bay Cement on North Island will be left as the nation's sole cement producer. Instead Holcim now plans to build US$80m on an import terminal and related infrastructure.

Given a previous price tag of US$400m for the Weston project, switching to an import strategy makes sense for Holcim which has had a hard time of late with a poor first quarter following a tough year in 2012. Despite the benefits that the construction sector in New Zealand has seen with the rebuilding following the 2011 Christchurch earthquake, Holcim is thinking of its wider strategy. Although, as one of the largest multinational cement producers, Holcim has a wide supply chain for clinker, Australia reported poor sales in 2012 and it would be an obvious hub to keep New Zealand topped up with sufficient product.

Last week's doubts about the Indian cement market – when Holcim announced major business restructuring in India – may also have an effect as Vicat too has reported problems in the country this week. The question to ask when Holcim releases its half-year results in mid-August 2013 is how much excess capacity does the company have?

Coincidentally, importing cement is one issue that has come up in the UK Competition Commission's on-going investigation into the UK cement industry. An Irish cement importer has alleged that unnamed European cement producers have blocked his attempts to import cement to Ireland. The UK Competition Commission will continue its investigation until late 2013. Whilst we are not suggesting that the New Zealand cement industry has any problems of this kind, as the market adjusts to a higher level of imports it will encounter new challenges.

Nigeria: This week has seen a major development in the Nigerian cement industry, with a call from domestic manufacturers to ban cement imports, three months ahead of the government's schedule for the ban. The call has been presented in some quarters as proof that the country, long blighted by high cement imports, has achieved President Goodluck Jonathan's bold target of making Nigeria a net exporter of cement before 2013. In the face of steadily diminishing oil revenues the government would like Nigeria to be known as the regional cement exporter, but what else might happen?

According to the Cement Manufacturers' Association of Nigeria (CMAN), the country's total cement capacity now stands at 22.5Mt/yr. Domestic consumption is estimated at 18.5Mt/yr, translating into a required capacity utilisation rate of 82%. It is bizarre, therefore, that cement producers feel the need to call for an import ban. Perhaps:

a) The producers know that they can't compete with the low cost of imports from outside Nigeria,

b) The producers want to recoup their plant investment costs as quickly as possible,

c) The producers know that they can't export if the country continues to import.

With notoriously poor transport links within Nigeria, option c may be a small factor. If road and rail links are poor, transport costs increase and exports become less desirable for both the supplier and the end-user. What is more likely however, is a combination of a and b. Producers need to recoup their investments but can't if China and India can undercut them from thousands of miles away. If the desire to recoup investments goes unchecked when the import ban comes in, there is a high potential for cartel-like behaviour to surface again in the country.

One does not have to look back far to the last major incident of apparent cement market cartelisation in Nigeria. In mid-2011 President Jonathan had to step in and personally call for a 25% price reduction. His target was hit within three months, but since then prices have slowly started to rise again, even with Dangote's Ibese 6Mt/yr plant coming online just three months ago! With four producers committed to setting up a 3Mt/yr plant each by 2015 in exchange for 2011 import licences, the supply of cement in Nigeria will continue to rise, making the temptation to collaborate even stronger.