Eurocement recently trumpeted the production of two new types of cement at its Podgorensky plant in Voronezh Region. A focus on standards follows a self-declared offensive being taken by the leading Russian cement producer against foreign imports since August 2013.
When the 3Mt/yr Podgorensky plant reached its full production capacity in July 2013, Eurocement president Mikhail Skorokhod gave a press conference to promote his products over the imports from Iran and Turkey. Some of the more humorous comments Skorokhod made to the press included suggesting that Iranian cement might be radioactive and the revelation that the title of Eurocement's in-house magazine, 'All Shades of Grey', might be inspired by an erotic novel with a similar name ('50 Shades of Grey').
More seriously, Russia's southern regions between the Black Sea and the Caspian Sea are vulnerable to foreign imports. Both Turkey and Iran have high cement production capacities and they have access to the country via these two seas. In addition to rising housing construction in Russia since 2010, cement demand is expected to further take a boost from building associated with the Sochi 2014 Winter Olympics and the 2018 FIFA World Cup.
As stated by Skorokhod, the Podgorensky cement plant was created to fight foreign imports. Hence the focus on standards and government approval. The cement types in question - TSEM I 52.5N and TSEM II/ A-Sh 42.5N - were certified by NIIMosstroy (the Moscow Construction Research Institute) with additional testing conducted by the Voronezh Regional Center for Hygiene and Epidemiology. The move was similar to attempts made in recent years by local producers in southern and eastern Africa to focus consumers' minds on quality versus the potential risks of low-cost imports.
Eurocement clearly wants to fight imports head on given that, according to CMPRO data, total cement imports to Russia nearly doubled from 2.8Mt in 2011 to 5.1Mt in 2012. Turkey, Belarus and Iran were the main importers in 2012. In 2012 cement imports as a percentage of consumption hit their highest level since 2008. At the same time Russian consumption of cement rose by 13% to 65Mt in 2012 from 58Mt in 2012.
Back in August 2013, Skorokhod said that the Podgorensky plant had cut imports to the southern ports. With no figures available yet for imports in 2013 we can only wait and see.
