Americas: Switzerland-based LafargeHolcim has begun its roll-out of ECOPact low-carbon concretes in its Latin America region, launching the product range in Ecuador, Colombia and Mexico to “meet growing demand for green products.” The company says that the launch in other markets will follow in early 2021. It said “this roll-out of ECOPact builds on its successful market adoption across Europe, the UK, the US and Canada.” The producer additionally plans to introduce its ECOLabel “to transparently communicate the environmental benefits of its green cement range” across the Disensa retail network from December 2020, enabling customers to “easily identify products that comply with the company’s green criteria, including lower carbon dioxide (CO2) footprint and recycled content.” Every country in the region will have at least one ECOlabel product, according to the company.
Latin America regional head Oliver Osswald said, “With the roll-out of the widest range of green building materials in Latin America, we are committed to leading the way in sustainable construction. Building on our region’s excellent third quarter 2020 results, demonstrating strong resilience despite an unparalleled health crisis, Latin America is well positioned to tackle the challenges ahead. We have a clear and unified strategy supported by two strong pillars: a rapidly expanding Disensa retail franchise network, and a fully orchestrated regional push toward green building solutions.”
LafargeHolcim’s Latin America retail network Disensa will reach 2500 stores in 2020, almost double the number in 2018. The company said, “Disensa will become the central network to reach millions of consumers with a diverse product portfolio, based on quality and environmental benefits by offering ECOLabel products on a wide scale. Disensa will also introduce new digital experiences to the buying process and eventually become a full line of stores from Disensa Express to Disensa MAX!”
LafargeHolcim will host the First Latam Virtual Convention for current and potential Disensa franchisees from 25 – 27 November 2020, with participants from eight Latin American countries.
