Mexico: Holcim Mexico, part of Switzerland-based LafargeHolcim, has launched the new EcoEtiquetas label. The label designates products conforming to a set of ecological criteria set by the company. These include a certain level of recycled content or a reduced carbon footprint, as specified by the label on each product. The label is now found on Holcim Apasco, Maestro and Supra Cemento cement bags. These products say they offer CO2 reductions from 30 – 60% compared to Ordinary Portland Cement.
Chief executive officer Jaime Hill Tinoco said, “This is one more step on our way to becoming a Net Zero Company, but also when our clients buy our cements with EcoEtiquetas, they will have the certainty that they are collaborating in the care of the environment by using or distributing products that have been thought not only in terms of quality and performance, but also in ensuring a better world for present and future generations.”
