Switzerland: Holcim has unveiled its new corporate brand identity as part of the change in group name from LafargeHolcim. The new group logo consists of a white letter H, for Holcim, on a two-tone green and blue backdrop. The group says that the new identity unites its market brands behind its purpose of ‘building progress.’ The change is intended to mark its transformation into a global leader in innovative and sustainable building solutions and signify its focus on developing green cities, smart infrastructure and improved standards of living globally.
Chief executive officer Jan Jenisch said, “Our world is changing in many ways, with population growth, urbanisation and the climate challenge. We are determined to play our part to accelerate low-carbon and circular construction so that we build a net-zero future and raise living standards for everyone. Our new group identity sends a signal to the world that we are fully committed to building progress for people and the planet.”
Lafarge and Holcim merged in 2015 becoming LafargeHolcim. LafargeHolcim’s shareholders later voted to change the company’s name to Holcim in May 2021.
