Germany: Heidelberg Materials has launched EvoBuild, a new brand for its range of low-carbon and circular products. It intends to apply globally consistent criteria and tiering for its sustainable products and aims to set new standards for decarbonised products. All countries in which the company is present will gradually integrate their sustainable products into the EvoBuild portfolio.
Dominik von Achten, chair of the managing board of Heidelberg Materials, said “After rolling out our new corporate brand Heidelberg Materials in more than 20 countries, harmonising our strong sustainable product portfolio on a global level is the next logical and important step.” He continued, “We recently introduced our EvoZero brand for the world’s first carbon captured net-zero cement. Now, we are adding EvoBuild to the Evo brand family with a new framework for all products that are characterised by their special contribution to carbon reduction and circularity. This also reflects the strong focus of our business activities on sustainable solutions for our customers.” Nicola Kimm, the chief sustainability officer at Heidelberg Materials added that creating the brand was, “an important step towards achieving one of our key targets on the way to net zero as we aim to generate 50% of our revenue with sustainable products by 2030.”
Products in the EvoBuild range will be available in all business lines and are either low-carbon (cement and concrete), circular (concrete) or feature a combination of both attributes. Low-carbon products must provide a CO₂ reduction of at least 30% compared to the reference value. Circular products must contain at least 30% recycled aggregates, or they must reduce material requirements by at least 30%.
