Europe: The European cement association Cembureau has unveiled its new identity – Cement Europe. The association said that the strategic rebrand reflect a clear evolution: building on a solid legacy to position Cement Europe as a partner driving Europe’s competitiveness and climate neutrality. 200 plants and more than 120 innovation projects are part of the association.
President of Cement Europe Jon Morrish said “Cement has always been the foundation on which Europe builds. Our new identity honours that reliability, while reflecting who we are today: a sector powering change through innovation, circularity and partnership. Cement Europe stands for strength with purpose, helping Europe build its competitive, sustainable future.”
The rebrand coincides with the launch of the Cement Action Plan, a strategic framework outlining policies to unlock investment in industrial decarbonisation while maintaining European competitiveness. The plan highlights how cement can continue to support Europe’s growth while cutting emissions in line with the sector’s Net Zero Roadmap.
