Displaying items by tag: rebrand

UK: Aggregate Industries has rebranded as Holcim UK. The company operates over 200 sites across the UK with 4000 employees. Following 20 years as a UK-based subsidiary of Holcim Group, the new direction sees the business align more closely with its Swiss-based parent company, which operates across 70 countries and employs over 60,000 people worldwide.

Holcim UK CEO Lee Sleight said “Our evolution from Aggregate Industries to Holcim UK is much more than a rebrand. It represents a commitment to leading the sector towards a more sustainable future through a commitment to innovation and collaboration.”

Czech Republic: Wikov Gear has announced its name change to Wikov TurboGear, with the company stating that the new name reflects its core business of development, design and manufacturing of high-speed gearboxes for industrial and energy applications.

The company’s repair and refurbishment operations will now operate under a new division, Wikov GearServices.

Taiwan: Taiwan Cement has changed its English name to TCC Group Holdings, marking a shift in its business strategy and geographical expansion. The renaming, approved at the annual general meeting in Taipei, reflects the company’s evolution beyond raw materials supply into sectors like low-carbon building materials, resource recycling, green energy and electric vehicle batteries.

Nelson An-ping Chang, chairman and CEO, said "TCC is already not just an abbreviation of Taiwan Cement Corp. TCC is also a 'Total Climate Commitment' and a 'Total Care Commitment,' showing concern for mankind."

Spain: Molins has launched a new corporate identity, consolidating its commercial brands—Cementos Molins Industrial, Promsa, Propamsa, Pretersa-Prenavisa and Precon—into the single Molins brand. This move represents a broad array of construction products and solutions under one unified identity. In line with this, Molins also introduces Susterra, a new range of sustainable solutions.

CEO Julio Rodríguez said "Cement is the foundation of this company, accounting for 60% of our current business. However, today we are a company that offers a wide range of construction solutions, and our long-term strategy is to continue growing in all types of construction solutions to provide increasingly better service to our customers."

Germany: Schenck Process has announced its rebranding to Qlar effective 13 May 2024, as part of its focus on climate-neutral and circular economy solutions. The company will maintain its expertise in weighing, feeding, conveying, milling, and grinding, whilst serving industries including cement and steel.

CEO Dr Jörg Ulrich said "With the rebranding to Qlar, we are linking ourselves to the circular economy, focusing even more on digitalisation and green transformation."

The rebrand will not affect the Schenck Process Food and Performance Materials division in the US, which remains under Coperion's ownership.

Czech Republic: Heidelberg Materials subsidiary Českomoravský Cement will change its name to Heidelberg Materials CZ on 1 January 2024. Germany-based Heidelberg Materials’ other subsidiaries in the country - including Českomoravský Beton, Českomoravský Šterk, Pískovny Morava and Tras-Servis - will retain their names but appear under the holding company brand. Českomoravský Cement operates two integrated plants in the country.

China: China Resources Cement (CRC) has rebranded to China Resources Building Materials Technology (CRBMT). The producer says that this reflects its business positioning and development strategy, and marks the launch of its transformation into a building materials group around its existing cement business.

Egypt: Suez Cement says that it has ‘merged its legacy’ with that of parent company Heidelberg Materials by adopting the latter’s name. Specifically, the replacement of ‘cement’ with ‘materials’ is intended to underline its pioneering role in the path to carbon neutrality and digitalisation, according to the company.

Chief executive officer Mohamed Hegazy said “We have always been and will continue to be a company that is much more than cement. We are progressive minds with the ambition to drive transformation. We push the boundaries to strengthen innovation and deepen partnerships with our customers and other stakeholders.”

Austria: Alpacem's Austrian subsidiary W&P Zement has announced its rebranding to Alpacem Zement Austria. Alpacem said that the rebrand in Austria will be the first step of a roll-out of the Alpacem brand across its local subsidiaries.

Alpacem has subsidiaries in Austria, Italy and Slovenia.

UK: MOF Technologies, a Northern Ireland-based company whose technology efficiently captures CO₂ directly from industrial sources, is rebranding to Nuada. The new name is an ode to the company’s Celtic origins and is inspired by the ancient mythical king, Nuada, whose name means ‘to capture.’

Nuada says that its next-generation ‘heatless’ technology is ‘redefining carbon (CO₂) capture,’ slashing the energy penalty and costs associated with CO₂ capture.

Nuada has combined advanced solid adsorbents, named MOFs, with proven vacuum swing technology to enable the separation of CO₂ from flue gas using pressure instead of heat. This ‘heatless’ system represents a step change in innovation that slashes the energy penalty and cost associated with carbon capture, the main barriers for mass adoption in industry.

The company says that the new branding and direction have come at a critical time as the world is sprinting to decarbonise and mitigate the impacts of climate change. This is particularly the case in hard-to-abate industries like cement production, where carbon capture is essential to reaching Net Zero targets.