US: Komatsu plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company’s focus on growth in these areas. The company will retain its iconic P&H and Joy brands for the products longest associated with those names: P&H for its electric rope shovels, hybrid shovels, draglines and 320XPC blasthole drill; Joy for longwall systems, and room and pillar equipment.
“Building on the growth of our mining portfolio, we’re excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands,” said Jeffrey Dawes, president and chief executive officer (CEO) of Komatsu Mining. “As we approach Komatsu’s 100th anniversary, it’s a great moment to expand the brand in mining and celebrate the growth of these product lines.”
